Why should you link your client’s Google Ads account to Search Console?
- See how your ads performed when triggered by actual searches
- See how often your ads rank higher in search results than those of other advertisers
- See if people reach your client’s website via ads or organic search results
- See which campaigns have the biggest changes in clicks, costs, and conversions
The correct answer is: See if people reach your client’s website via ads or organic search results
Explanation: According to an article by Google ads team once you add your search console and Google ads account, you’ll be able to view your organic search results right alongside the performance statistics for text ads in your Google Ads search campaigns. This way you can better understand which keywords are performing better against paid one.