What bidding strategy should you use to maximize the number of visitors to your website?
- Cost-per-click (CPC)
- Cost-per-view (CPV)
- Cost-per-thousand viewable impressions (vCPM)
- Cost-per-acquisition (CPA)
The Correct answer is: Cost-per-click (CPC)
Explanation: Before you answer this question you need to understand the different type of bidding options available in Google ads. There are 4 bidding options which can be used to run a campaign.
CPC (Cost per Click): Only this option can help you to maximize the number of visitors to your website as you will be bidding highest to achieve top position and top position leads to higher click rates.
CPV (Cost per View): Cost per view is where you pay when your ads are shown.
CPM (Cost per Thousands Impression): CPM is where you pay a certain amount for thousand impressions.
CPA (Cost per Acquisition): CPA is where you pay for an acquisition like app download or call button click.