Each campaign in your Google Ads account should have a single:
- Maximum cost-per-click (Max. CPC) bid
- Landing page
- Business goal
- Ad group
The correct answer is: business goal
Explanation: In Google ads, Google suggests you to create one campaign for one single goal. If your business provides multiple services in multiple cities then you must create a different ad campaign for different services and geolocation. This is the best practice to distinguish the result of each service and geolocation”, says Orange Label, a marketing agency in Orange County.