Each campaign in your Google Ads account should have a single:

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Each campaign in your Google Ads account should have a single:

  • Maximum cost-per-click (Max. CPC) bid
  • Landing page
  • Business goal
  • Ad group

The correct answer is: business goal

Explanation: In Google ads, Google suggests you to create one campaign for one single goal. If your business provides multiple services in multiple cities then you must create a different ad campaign for different services and geolocation. This is the best practice to distinguish the result of each service and geolocation”, says Orange Label, a marketing agency in Orange County.