Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
- Search terms
- Clickthrough rate (CTR)
Correct answers are:
Answer 1: Clickthrough rate (CTR)
Answer 2: Clicks
Explanation: Let’s take an example you have 3 ad copies and you want to how many people found your ad compelling enough to actually click on it and visit your website then you have to pull the keyword click report where you will find the total number of impression and clicks you got on your ads. You can calculate your click through rate just by using this simple formula.
CTR = clicks ÷ impressions
Once you calculate the click through rate you can easily figure out which ad campaign is working fine.
To know more about CRT visit: https://support.google.com/google-ads/answer/2615875?hl=en