In today’s society of advanced technology, video has become an important marketing tool for small businesses all across America and the globe. There was a consumer survey done back in 2018. This survey stated that over 50% of the consumers preferred to see video advertisements from a brand than any other type of advertisement. Studies have also shown that video advertisements help small businesses be more competitive or just as competitive as large businesses. Video production is a valuable tool for marketing for small businesses because it allows them to immediately get their product out to the general public. A larger company usually takes longer to get a brand out to the general public because of all of the politics and sign-offs that have to be done by multiple different individuals.
Videos are essential for small businesses when it comes to marketing because they show customers and potential customers who the company is and its mission. Visual materials also show small businesses, customers that they can be trusted and it builds a rapport between the business and the customer. A video allows the small business and its owner to display the products and services that they offer. The small business can also display the service by giving the customer a video sample of the product or service. For example, if the company sells a blender, they can show the customers and potential customers how it works on video. When putting together a video, it is essential to make sure that the content is relevant to the product or service that is on the market. The business owner should want the video to catch the attention of the customers and potential customers. The video should have the customer and potential customers wanting to learn more about the product and service.
Video production is also vital for the success of content creators such as YouTube personalities. A content creator essentially has their own small business because outside of marketing their videos, they usually sell products and services. When a small business owner or content creator is creating a video, they should always know the audience that they are targeting. Small business owners and content creators should key in on a specific audience because if they are trying to reach a broad audience, this tactic may not be effective. The reason why is that when a small business or content creator is trying to reach a broad audience, there will be a certain number of people who will not listen. So for the business to grow or the content creator to grow their platform and sell more products, it is essential to know who they are selling to and how to get these individuals more interested in what they are selling.
Video production is key to the success of small businesses and content creators because social media has such a significant influence on society. Content With Teeth’s video production evens the playing field for small businesses who are competing against larger businesses because it gives them the ability to market their product in a fast and efficient manner. Most consumers like to see products tested visually and this usually increases the interest of the consumer. When it comes to content creators, video production can help them gain a larger following. If their following is immense, individuals donate to the platform and purchase merchandise or whatever other services they offer. So outside of marketing their videos, a small business or content creator who has excellent video production will most likely have an incredibly successful business.
