Marketing is about playing the long game with your targeted demographics. One lucrative market is called new movers, a group of individuals who recently moved to a location. Since they are new to the area, they often wonder about what services are available to them. There is a fantastic marketing opportunity towards these new movers.
New movers will always be inclined to search for services that are available to them immediately. However, you’ll also want to cultivate a strategy that entices them to stay with you as well. It takes a sophisticated approach, one that takes care in making these individuals feel right at home. By reviewing your current marketing tactics and analyzing the given numbers, your strategy will gain the attention of those who relocated.
Here are six new mover marketing strategies that you can implement:
1. Use data
Marketing strategies of all kinds are mostly contingent on using available data. The figures we collect from previous marketing strategies dictate how successful newer ones will be. As a result, don’t be afraid to do some trial and error regarding new advertising tactics. If they are data-driven, you will encounter some form of success!
2. Identifying target audience
While a new mover may be someone who has just relocated, there can still be some context to the term. For example, a new mover may be a college student living on residence for their post-secondary tenure that needs a move to Carpinteria, CA. Or the term may relate to a family who has moved from one city to another.
Whatever the case may be, marketers can break down the actual target audience into something more distinct. Once you figure this out on your end, you can tailor your marketing strategies to fit this specific demographic better. There is seldom anything in our world that doesn’t have context. Your target audience will always be able to be catered to in a few distinct ways.
3. Positive language
Marketing can come about in several ways, depending on the intent of the message. Negative wording can be used to great effect, but only if it is used in a sophisticated way. When it comes to marketing towards new movers, you’ll always want to stay positive in your approach. Individuals who move to new areas do so for a multitude of reasons.
For example, some folks may have just gotten out of a bad situation with family and relocated as a result. Your marketing efforts should make these individuals feel at home once they have settled in. Not only can this appear much more genuine, but your engagement is sure to go up in some form.
The world of marketing can be seen as a never-ending sales promotion, and not without good reason. By consistently promoting your services, you are more likely to gain some traction than none at all. Those who are aiming to market towards new movers should consider this idea.
A good rule of thumb is to always offer something free within a short-term window. Providing new movers with free access to the local gym for a month is an excellent example of this notion. Or, a newly relocated individual may be able to get a free appointment with a dentist for a cleaning. By offering services right out of the gate, your promotion will likely pay off.
5. Multimedia Approach
For your particular marketing efforts to be successful, you’ll have to use various tools at your disposal. For the most part, most individuals, such as new movers, will have a smartphone of some kind. Using social media and other video and audio tools will be a mainstay in their lives.
These are the platforms that you’ll want to market towards as much as you possibly can. Spend some time tailoring your marketing approach using popular social media platforms. Or email marketing can be just as easy to use since new movers will most likely be using email.
Every marketing strategy is as successful as it is consistent. You can’t just hope to engage with new movers, for example, by using a specific strategy once. Make sure the one you end up moving forward with is used for a set amount of time. Afterwards, you can take a look at what worked best and what did not.