Responsive Web Design: Why It Is Important And More

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Responsive web design

The popularity of mobile devices and tablets is growing like wildfire. According to a report, mobile internet has grown 504% for daily consumers, since 2011.

Well, certainly, there are more mobile users accessing your website than desktop or laptop users.

Thus, choosing a responsive web design has become all the more essential for any business.

Here are a few more reasons to help you understand why it is so important.

Responsive Web Design and Its Importance

In simple terms, a responsive web design refers to development elements that help a website or a web-based application to render content on any screen size.

Unlike mobile-friendliness, responsive designs are capable of rendering to every screen size, be it a 6-inch tablet or a 16-inch desktop screen. And that too without needing many changes to the core design elements.

Increased Reach for Your Website

Whether your website brings you, customers, for your business or simply is a blog, your target users are vital for its success. Essentially, you need to think about upgrading your marketing strategies to increase the reach of your website. However, with responsive web design, you can do the same without having to spend a lot on marketing strategies. In short, you easily get mobile users to your website with responsive designs.

Low Costs of Maintenance

In earlier days, web designers used to create two different versions of the same website. It was not only time consuming but also very costly to maintain two separate websites. However, with the help of a responsive design, the need for maintaining two websites is eliminated. And thereby, reducing the overall cost of maintenance for your website.

Seamless User Experience

A noteworthy fact about online entities is- users prefer to be able to access any piece of content from anywhere. So, if your website is available on say iPhone, but not on iPad, you may lose some worthy users on your website. It needs no mention that if you can help your users access your website on any screen size, it’ll improve their experience. And therefore, improve their loyalty to your brand.

Improvement in SEO Efforts

Most important of all, Google knows about the increasing number of mobile and tablet users. In fact, it not only knows about it but has also included the responsiveness into their search ranking algorithm. Yes, Google, back in 2015, rolled out Mobilegeddon, which rewarded websites with a mobile-friendly interface with better rankings.

By now, you must already be convinced why you must choose a responsive website design. But, do you really know how to do it?

How to Design a Responsive Website?

Well, the whole spectrum of responsive web design would be out of the scope of this text. But, we can still give you a brief idea about it, just to help you get started with it.

  • The first thing you ought to be doing is including meta viewport tags at the head of every document. It instructs the browser to control the page’s dimensions and scaling.
  • The browsers would usually change the font style and design to adjust to the screen size.
  • Using CSS media queries can further assist with understanding the features of the screen.
  • CSS media queries gather information like height, width, orientation, resolution, and if the screen is touch-enabled.

With these small, but essential, changes to your web design, you can easily expect to improve your website’s responsive features. And, of course, expect it to receive more valuable users.