Entrepreneurs today are running the rat race for a strong online presence. But have you ever thought what is online presence? Don’t you ever wonder what does it encompass? It is simple term with a deeper concept that covers anything and everything about your brand that is available on the internet. Whether it is displaying your brand activities, whether it is your clients exploring your products or services, whether your prospective customers browsing to fulfill their needs, or whether competitor brands looking to relate your position in the world of business, everything is just a matter of few clicks and amazingly all is within your span of control.
With this level of online presence, the only way to draw the attention of target audience is internet marketing that in itself is a vast topic to understand and know. However, in this article we will take a virtual tour to the five key platforms that work wonders to boost brand’s online presence. The best part is that these sophisticated marketing platforms are available in the hands of the marketers and it is up to them how to use these to the best of their abilities.
SMO – Social Media Optimization
SMO includes harnessing the potential of social networking sites in the best possible manner. Since these sites receive millions of visitors who have varied interests, you are sure to find communities that correlate with the niche of your business. SMO helps in increasing website traffic, link building, gaining non-reciprocal links and eventually, increasing the rank of a website. One of the most important benefits of SMO is that you can brand your business very effectively.
To be precise about SMO, the services encompass optimization of social networking sites such as FaceBook, Twitter, Linkedin, YouTube, AOL, Metcafe, and Flickr.
SEM – Search Engine Marketing
Search engine marketing is a revolutionary method of internet marketing. By definition, it is a simple way of marketing a site on zillion of search engines. In the present techno world this is most appropriate and significant way of marketing or promoting any business through websites and blogs.
In general, this is a broad term that encompasses various small components and measures that sum up together to reap the benefits of internet marketing. There are varieties of ways and measures to reap these benefits but the key purpose of all is to generate website traffic while earning greater visibility in search engine results. Amongst the many types, some of the most significant components are local SEO which can effectively be executed with help of a local SEO agency, pay-per-click advertising, article marketing, listing ads, and landing page optimization.
Website Optimization
If you want your target audience to find you in their keyword specific, search engine rankings, you need website optimization to bring the desired results. This is the best way to pay attention to some of the most essential components of your website and use them well to generate traffic.
There are several factors that play a vital role in website optimization and help you get a well performing site in terms of traffic, page views, ranking and popularity. Read on to know about some of the most effective solutions that becomes your key to success. For any site to function well, its webpage design holds great importance. In a webpage, the title, text, image, tables, all need to be strategically placed in the design to help increase your page ranking.
Influencer Marketing
Entrepreneurs these days are running behind this latest form of digital marketing technique that is known to create a revolution in the market. This enables them to make their messages reach a wider audience base through the support of social media accounts where top social media influencers present your brand in a way to attract maximum audience attention. In simpler words to mention, influencer marketing works as a connecting bridge between brands and customers with high level of engagement.
Whether you talk about health, travel, zafal, Facebook, Instagram, You Tube, Twitter, or airbnb influencers, they all play a significant role in their respective niches. Each one of them has their own set of audience and distinctive way of influencing their followers or subscribers. This following takes the audience to be inspired in a way that they turn out to follow the brands these influencers are following. Hence, this proves to be the simplest way of promoting online presence of a brand.
Affiliate Marketing
Affiliate marketing is a leading business opportunity on the Internet. It proves to be a systematic and cooperative business association between website of an affiliate and the merchant with a view to do online marketing. Whether it is retail industry, travel brand, gaming sector, or finance sector, affiliate marketing has delivered amazing results in helping brands reach greater visibility and improved business.
The process is very simple where in the marketer earns a good amount of revenue by switching over the visitors from a specific link on the affiliate’s website to the link of the brand’s website. In the recent years there has been a significant improvement in the sector with a view to delivering long-term results.
The Bottom Line
‘A strong online presence’ is the need of the hour. Following the same belief, each brand is trying hard to come up with innovative marketing techniques and platforms. The list of innovative platforms that work to improve brand visibility and promote brand awareness is very long and progressive. However, we need to follow the basic rules of digital marketing thoughtfully and systematically.
