In 2019, there is nothing more important to firms than creating a meaningful brand. Without this crucial aspect, it is becoming more and more challenging for businesses to remain competitive.
Some companies are opting to create a branding team in-house; but, the difficulty with starting from scratch is that it takes a long time to ascertain what works and what doesn’t. Plus, you are just as likely to find yourself ruining your brand reputation as you are to be boosting it.
Therefore, companies who recognize that investing in high-quality branding translates to a worthwhile investment in the future of their business are choosing to partner with a branding agency. If you aren’t sure what a branding agency can bring to the table, read on for three essential benefits of working with a branding agency.
1. A branding agency has the expertise you need
Unfortunately, too many businesses confuse branding and marketing. While they are interdependent, each one requires a distinct area of expertise. Branding establishes your company at the most fundamental level by answering essential questions. These answers include what your brand essence is, your company’s mission, vision, and core values, and how you plan to make and keep your brand promise.
On the other hand, marketing provides you with the necessary tools to communicate these answers to your target audience. Therefore, branding can be considered the big-picture strategy that compelling marketing campaigns can be developed upon.
Therefore, the main benefit of working with a branding agency is that they have mastered this distinct area of expertise. They offer these areas of expertise that can’t be found through a digital marketing firm or your in-house marketing team. Their team of writers, artists, graphic designers, and the like know what it takes to ensure the success of your business.
2. A branding agency brings strategy to the table
It is one thing to recognize good branding, and it is another to be able to transform an idea into a plan that can be executed.
Having a purposeful, meaningful brand strategy is a core driver of an organization and can benefit all aspects of the firm — from sales to product development, human resources to customer relations. Luckily, branding agencies have established frameworks and methodologies to ascertain problems and generate an effective strategy.
Not only can a branding agency assist you with the strategy, but they also are aware of the latest trends in branding. This ensures that they know what is currently working in the market and what isn’t. What’s more, the branding agency will move with speed and purpose. They provide a dedicated focus on your branding project that is hard to replicate through an internal team.
3. A branding agency brings depth to a campaign
Generally, the best branding firms have a creative agency portfolio that comprises an assorted mix of experiences from numerous different industries.
This broad perspective is priceless and brings a great depth of knowledge and awareness into each project. It is from this knowledgeable position that they are equipped to conjure up the best approach for your firm based on your distinct situation and requirements. It is this kind of expertise that ensures a favorably positioned, more significant, powerful, and impactful campaign.
Additionally, bringing in an outside perspective helps to ensure that you aren’t staying stuck in one place. Hiring a branding agency enables new conversations, different ways of viewing the tasks at hand. It is essential if you want to encourage innovation, creativity, and problem-solving. You are likely to find that your employees start to realign and that efficient solutions start popping up left, right, and center.
Branding is essential to the success of your company. However, it requires a robust and focused team that is invested in both the process and the result. By opting to work with a top branding agency in Dubai, you can be assured that you will receive best-in-class research, strategy, and identity services.
So, what are you waiting for? Invest in your company’s success and set your firm up for greatness.
Does your company work with a branding agency? Why or why not?
Is it something that you are thinking of pursuing?
Let us know your thoughts and any relevant experiences in the comments below!
Grace Yacoub is the owner, founder and CEO at Zaman. She recognized the potential to develop brands in Dubai back in 1996. Amongst her first projects were to convert the local powerhouses of Etisalat and NBD into branded entities and engage the nation in the drive for modernity. She has since led projects across finance, family, industry, property, retail and all sectors to convert many of the region’s most important companies into powerful brands.