The Biggest Ecommerce Trends Of 2024


The ecommerce market continues to grow at a meteoric rate. Many people do practically all of their shopping online now, and as such a fast-growing marketplace, it is inevitable that it is constantly evolving and changing. This means that various ecommerce trends emerge, and there are a number of interesting ecommerce trends that are shaping 2024. These trends are helpful for both customers and businesses and make a big difference to how people shop online. With this in mind, this post will look at a few of the main ecommerce trends to be aware of right now. 


As with most industries, AI is a major trend in ecommerce right now. Ecommerce businesses are finding all kinds of ways to implement this technology into their operation, which can bring a range of benefits for the company as well as the consumer. A few of the main ways AI is being used in ecommerce right now include:

  • Chatbots
  • Product recommendations
  • Fraud detection
  • Supply chain management
  • Automating basic tasks
  • Forecasting

Augmented Reality

Another interesting tech trend that is impacting the ecommerce world in 2024 is augmented reality. Augmented reality is useful as it can give consumers an idea of what a product will look like in a real-life setting. For example, using image overlays, AR allows people to see what a sofa would look like in their living room. This can reduce risk and increase consumer confidence, which is key as buying products online is always a slight risk for the customer. 

Green Ecommerce

The world is becoming much greener, which means there is a growing demand for green ecommerce. Many consumers are selective of the brands they use, so ecommerce stores need to find ways to be sustainable. There are many ways to do this, such as:

  • Selling sustainable products
  • Using sustainable packing materials
  • Eco-friendly supply chain practices
  • Choosing a green hosting company
  • Carbon offset programs

Comparing Delivery Services

Another trend that has developed in recent times has been ecommerce businesses comparing delivery services online. Brands want to use reliable delivery services that will be able to deliver goods safely and quickly to improve customer satisfaction, but cost can be an issue during a time when inflation is so high. As a result, many ecommerce businesses are using online comparison platforms that allow them to compare quotes from dozens of couriers in one place. With this approach, you can save up to 75% off standard rates, so it is easy to see why this is a growing trend. 

Subscription Ecommerce

Many people now sign up for subscriptions from online stores, which is hugely beneficial for ecommerce businesses as they can increase customer lifetime value and rely on regular customers. Many types of subscriptions are popular, such as beauty products, food, flowers, books, and even clothes.

These are a few of the main ecommerce trends that are shaping 2024. It is fascinating to see how the ecommerce world changes over time, especially with so many exciting tech developments and consumer preferences changing the marketplace.