What Is SEO Link Building & Why Is It Important

Link building illustration

According to our research, over 65% of internet users click on the top five suggestions in their Google results. If you want to gain more visitors, you have to appear in one of those positions. Besides that, we also found out that SEO is a great tool to stay ahead of your competitors.

For instance, if two websites are selling the same products, the one with an SEO link building is more likely to have more customers since they are at a higher ranking. You can also use it to increase your blog’s traffic that results in more significant sales.

For today’s topic, we want to focus on SEO link building. All business owners should be aware of this process since it increases their site’s authority and Google ranking. If you want to learn more about this topic, please join us in our exclusive discussion below, suggested by the experts at SERPGROW.com.

What Is SEO Link Building?

Why do we need to build links? We know that Google’s algorithms continue to become more complex. However, the backlinks are still crucial for them so they can quickly determine which site should rank at the top of search results. Based on our research, links serve as an indicator to Google that your brand has a high-quality, resource-worthy website. Search engines tend to place sites with more backlinks at higher rankings, making SEO link building essential for everyone.

Why Are SEO Links Important?

In the past few years, search engines primarily based their ranking on keyword usage. It means that the more you use a keyword on your content, the more likely your website will appear on higher ranking. Unfortunately, some practitioners took advantage of this algorithm and overused their keywords unnaturally. Experts call this act as keyword stuffing. This lousy move of SEO practitioners made their websites at the top of Google’s ranking even when they have nothing much to offer.

Therefore, search engines came up with a new system to evaluate all websites aside from its content, and we call it internal, inbound, and outbound linking.

Here are the types of links that you can use to improve your Google ranking:

  • Internal links – hyperlinks within your website
    • Yourwebsite.com
    • Yourwebsite.com/about/history
  • Inbound links – linking from other websites to yours
    • Otherwebsite.com/gadgets
      • Yourwebsite.com/gadgets
  • Outbound links – linking outside your website
    • Yourwebsite.com/products/gadgets
      • Otherwebsite.com/gadgets
    • Yourwebsite.com/help/email
    • Otherwebsite.com/email