4 Ways Your Business Can Benefit from Technology


The technology industry is ever-evolving and, with some careful planning and research, could help your business grow too. If you are looking for ways to enhance your customer experience, save money, or set yourself apart from your competition, there is probably a piece of technology that can help.

Here are 4 ways your small business can benefit from technology.

Using GPS to offer an enhanced service

We have likely all used a GPS at one time or another to navigate around town or find the nearest gas station or fast-food place, but it is also used regularly in business. For example, courier companies like floridacouriers.com use advanced GPS systems, which allows their customers to track their packages in real-time. As well as making customers happy, it gives them the edge over many competitors who do not use such advanced systems.

Cab drivers also benefit from a GPS to track traffic jams or road closures, and it can also come in handy when you need to get to a meeting but aren’t too sure of the best and quickest routes.

Time tracking software for more accurate billing

Many types of businesses bill their clients based on overall timespent rather than setting a fixed fee. It can be tricky to accurately monitor this, which can lead to clients being over or under-billed. That is why so many are turning to time tracking software to calculate it for them. It’s easy to use, versatile, and could save you a lot of money in the long run.

Each customer account is allocated a unique project code, and you can analyzehow much time has been spent over any given period. It’s also useful for payroll departments to invoice more quickly and efficiently, and so, has multiple uses over several industries.

CRM systems to enhance customer service

Customer relationship management (CRM) systems allow businesses to use data to more efficiently enter and track information about each of their customers. From general inquiries through to customer complaints, it can all be monitored efficiently and effectively via CRM.

As well as saving time and making processes more efficient, it can be used to analyze quality control issues, so it’s a very versatile piece of tech that can serve businesses both big and small.

Video conferencing to improve communication

Video conferencing has been around for a very long time and, thanks to enhanced technology, it’s easier to use than ever before. Gone are the days of spending an hour setting up a board room conference or struggling with internet connections. Mobile apps such as Zoom and Microsoft Teams, to name but a few, work at the touch of a button, and, providing you have a reasonable internet speed, shouldn’t pose many difficulties. Video conferencing creates a far more personal user experience than a standard phone call and is great for improving both internal and external communication. It also reduces the time people spend traveling around for meetings which, in turn, saves businesses lots of time and money.