A major priority for most businesses is to attract new clients and do what is needed for generating leads that can give sales a boost. Most of these businesses find themselves struggling when it comes to generating leads and adding more clients for growing their operations. This is partly because many of the lead-generating activities can be quite pricey and they lack the funding required for executing them. However, this does not mean that small businesses cannot use marketing tactics that can help them generate the leads they need.
There are a number of tricks that can help businesses in getting leads without a big expenditure. Even if you are on a limited, or no budget, you can still generate leads. How? Here are some of the tricks you can use.
1. Learn the art of targeting
It does not matter what product or service you are selling; you will have a specific target market. The first thing you can do for attracting qualifying leads is identifying your target markets and aiming for them.
Create buyer profiles because this will help you narrow your focus for marketing more efficiently. The profile will show you what people fall in your target market, which means they are people who need what you are selling, are most likely to be able to afford it and most likely to buy it too.
2. Create inbound content
You need to add keyword optimized and relevant content to your blogs and website that can draw in your target market and help you generate organic website traffic. If there is not enough quality content on your website, you need to start focusing on it because it can help you generate and convert leads. Choose topics that are likely to interest your general target audience as well as specific buyer types. Make sure the content is optimized and share links on social networks, external content and content curation platforms.
3. Optimize everything
If you want your target audience to discover your content, you need to optimize it for search engine results with key phrases and keywords that they are likely to use. You should also utilize meta descriptions and titles, image alt-tags, H1, H2 and H3 headline tags, and even as anchors for links.
4. Engage your clients
97% of consumers conduct an online search for a local business. This means that digital consumers are of the utmost importance and they want to be able to find things over the internet, regardless of what device they are using. Therefore, you need to optimize your website for web and mobile both and follow the best practices in terms of web design, display and content optimization.
Consumers today have a short attention span, but they will respond if you catch their interest. Written content is not enough for this purpose and you need other attention-grabbing content, such as slideshows, infographics, e-books, graphics, videos, images, web casts, stats and more. Likewise, interactive features on your website, such as games, apps, web calculator, learning material and widgets, can also engage your clients.
5. Use email marketing
If you want to generate high-value leads, you cannot afford to ignore email marketing. A lot of businesses assume that email marketing is not relevant anymore, but this is a mistake. It might be a mature business marketing tactic, but it remains highly effective. However, you have to learn the tricks because there have been changes in how this form of marketing may be used by businesses. This includes offering value to clients via email, such as special discount codes, updates and more.
6. Take advantage of call-to-action
You should make it a priority to tell your consumers the action you want them to take next. If you are publishing a link that leads to your content on social platforms, you should add a call-to-action about what you want your clients to do, such as like, click, or share. Each piece of content you publish should have a call-to-action about what the viewer should do, as this will help generate leads.
7. Understand the buying cycle
If you do not have a strong understanding of the buying cycle for what you offer, you will not be able to engage buyers at the optimal time. This means you will not be able to determine when they need an offer, more information, or a call to action for taking the next step. You need to be able to identify the buying signals that show they are ready to consume more information about what you offer, or when they are ready to buy.