Consider the last time you attempted to make an online purchase only to abandon it halfway through the checkout process. Was it because you didn’t know what you wanted to buy? Perhaps you became upset with the lengthy checkout procedure or discovered how much shipping expenses were.
The average cart abandonment rate for online shopping is 69.23%. This means a significant number of consumers could be slipping through your sales funnel and destroying those conversion rates you’ve worked so hard to improve.
Here are 10 fantastic strategies for increasing online sales through social media content.
1. Keep Hashtag Usage Consistent
We’ve seen how effective hashtags can be on Twitter, but the same can be said for other platforms that enable hashtag use. The trackable feature of content labeled with a hashtag not only allows your audience to follow and engage in conversations, but it also allows you to keep track of them.
Here is how to utilize hashtags in a consistent and effective manner:
- Make hashtags for your campaign or event that are specific and unique to it.
- Make use of popular hashtags.
- Use hashtags to engage your audience with your brand, but not when interacting with your followers.
- Use hashtags that are relevant to the content of your article, but not necessarily to your brand or promotion.
2. Offer Limited-time Sales
A flash sale is when a business sells things at steep discounts for a short period of time. Groupon was one of the first to do so in a large way, and it continues to do so through its daily discounts. However, a handful of businesses have tried and failed to offer flash bargains on their own.
Companies like Zulily, on the other hand, have avoided similar pitfalls by focusing on a certain demographic—busy moms—creating excitement around what they stand for and offer. Also, offering a varied product selection that keeps customers coming back for even more.
3. Make Coupons Available
Many of the customers abandon their online baskets because the additional expenses are too costly for them. Your e-commerce business, on the other hand, has the ability to minimize this amount by using promotional codes.
You could provide:
- Discounts in percentages: “save 30% when you spend $100,” for example.
- A money-off coupon, for example, says “receive $20 off your next purchase.”
- In-store credit coupons, such as “pay $50 online and get $10 in-store credit.”
4. Create a Pinterest contest
Running a Pinterest contest, where 87 percent of Pinners have purchased a product after viewing it on the platform, is a terrific strategy to lower your cart abandonment rate. Pinterest content is ideal for e-commerce enterprises since it raises brand awareness and allows you to reach out to a new audience. Even if they don’t win, these folks are likely to form mental lists of things they’d like to acquire.
Create a graphic that is optimized for Pinterest to get started. The ideal graphic has a 2:3 aspect ratio and a width of at least 600 pixels. Then, to promote your contest, do the following:
- Pinning to other relevant boards on a regular basis
- Adding the pin to a group of boards
- Referring customers to share the pin on other social media networks.
5. Encourage People for Free Shipping
One-day delivery was cited by 69 percent of consumers in Walker Sands’ Future of Retail survey as an incentive to shop more online. This could be an excellent offer that lowers your cart abandonment rate.
Begin by developing a free shipping promo code that customers can enter at checkout. Then integrate it into your CMS and test an order to ensure that the free shipping discount is applied correctly.
Share your code on social media, but keep in mind that visual representations of your offer will stick out more in a busy social feed, particularly on Facebook. No matter if you sell glass bottles, or massive textile machines, this tip always works.
6. Giveaways Are A Great Method To Get Leads
When people are given a reason to buy something, they are more likely to do so. What better way to entice people to buy your product than to give them the chance to win it for free?
Following these steps, you will get comparable results:
- Define who you want to be your target customer. What do you think they’d like to win?
- For your giveaway, create a landing page. Include entry information, terms and conditions, and a means for people to enter.
- Use a giveaway tool with email integration, such as ConvertKit or LeadPages, to collect leads.
- While marketing on social media, let the gift run its course.
- Not only should you notify the winner via email and social media, but you should also encourage non-winners to make a purchase on your website.
7. Adapt To Mobile Devices
Mobile devices are used to access social media more frequently than desktop computers. These users also share twice as much social media content as those who use desktop computers. Given these changes, having mobile-friendly social media content is critical. This is because such content is usually shorter, it can be readily seen on mobile devices.
8. Seasonal, Topical, And Event-related Content Should All Be Shared
Spending on social media in the United States alone continues to rise. Using social media to share non-promotional material can help you take a percentage of the money while also lowering your basket abandonment rate.
This can be accomplished by:
- Using your Facebook page to create event listings.
- Sharing seasonal information that is relevant to the brand (e.g., summer dresses in summer).
- Using Twitter hashtags to disseminate timely information.
Following this strategy, you might also end up finding some of the most popular product sourcing firms such as Matchsourcing to help you get more high-quality raw materials.
9. Increase The Number Of People Who Know
Embed social buttons on your site and other communications to boost visibility to your content and social media platforms where you engage your audience.
10. Micro-Content (Snackable Content) is Worth Investing in
Micro-content, also known as snackable content, is content that is simple and quick to consume. This makes it excellent for social media, where it can be difficult to gain attention and participation.
To put it another way, this material is aesthetically beautiful, quick, and easy to absorb. Also, it elicits emotion and engages your audience.
People use social media to interact socially, thus social selling should not be about pitching them offers. It should come as no surprise, then, that using social media ads as your sole marketing strategy is ineffective.
Instead, incorporate one or more of the ten strategies listed above into your social media mix to ensure that your social media content receives the attention it deserves as you assist your target audience through their purchasing decisions.