Tips on Catalogue Designing and Marketing

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Brochure design

The different innovations of technology have led many people to replace old methods with newer ones. The same thing can be said with how businesses create their catalogues. These days, everyone sees fewer catalogues that are on paper. Unlike before, mail catalogues are now decreasing, so most printed catalogues are found in physical stores. Businesses are switching over to online catalogues, but the way they design them is no different. 

For a business to successfully market their products, they need to know how to design a catalogue properly. There are various elements that they need to follow to ensure they produce a perfect catalogue. If you want to read examples of well-designed catalogues, you can check out websites like ILikeSales

Creating an Identity

Every successful brand has come a long way to make their name well-known to everyone. Most established brands usually don’t need any introductions. But for the newer brands, they need to come up with an effective method of making their brand gain some traction and become famous. 

A good tip in creating an identity for a brand is not to use any misleading titles. You might have a brand name called “Bubble Shop” that sells bubble tea, but consumers might mistake it for a laundry shop. It would be best to stick to a catchy name brand that’s not too confusing to understand and are easy to remember.

Designing the Catalogue

After coming up with an appealing yet easy to remember the brand name, the next step is designing the catalogue. The name alone won’t be effective, which is why the catalogue designing should be done correctly. Every part of the catalogue must be aesthetically pleasing, from the cover down to each product’s pictures and information. 

It’s also a great idea to create a line or hook that can excite buyers when they read the catalogue’s first few pages. Also, the information should not look cluttered as it may confuse readers. If the brand doesn’t give off a colourful vibe, make sure to stick to a single colour palette to make the catalogue visually pleasing. 

Choosing the Right Photos

When choosing photos for the catalogue, make sure to focus more on the product. Do not put unnecessary images that may be distracting and unrelated to the product or service. Sometimes, readers would want to buy a product just because it looks good in the photo. You can find famous catalogues on websites like ILikeSales that show photos of the actual product being used by the customers. The images serve as a visual aid to help unaware buyers know how to use the product and avoid being misled.

Providing Ways for Consumers to Call the Business

When buyers have particular questions about the product, there needs to be a way for them to communicate with the business. Usually, businesses provide their hotline number, email address, or a link to their website. You can find these details on the bottom part of every page so that readers don’t have to click back to the page where the contact information is.

Emphasize Product Promotions

When stores and businesses are on sale, it’s essential to emphasize products on their catalogues to entice readers further. Most buyers would want to purchase a product or service when it has a discount or other promos. The promotions should be written with a sense of urgency like it’s about to end on a specific date.  These are some of the many elements in creating the perfect catalogue. When a new business has these elements incorporated into their catalogue, they are one step ahead towards being successful.