You have perhaps finished a massage therapy course, and you are now authorised to offer massage services. Cheers! Besides having soft hands that make your customers relax automatically, you may have ambitions to start a successful massage parlour. You need to know crucial things before venturing into this business, and it’s essential to know them from the word go.
Running a massage business can be extremely fulfilling, but it also incorporates huge risks, sacrifice and stress. Fortunately, this article talks about the most important things you need to consider when starting a massage business. So, read on to find out much more about them!
Create a Business Plan
At the very least, you need to have a business plan, financial plan and marketing plan to get started. Although you don’t need to make them detailed at the initial stages, the plans need to map out what you wish to attain with your business, your projections, how you will fund the business and other crucial details. A good business plan should contain the following:
- An Executive summary
- A Marketing strategy
- A Business strategy
- An operational plan
- A human resource plan
- A SWOT (strengths, weaknesses, opportunities and threats) analysis
- A social responsibility strategy
Look for a Perfect location
If you have not yet considered it, keep in mind that location is a vital step worth extensive consideration when starting a massage business. Yes, there are multiple things to think of before finding the ideal spot.
So, if you are looking for the perfect treatment room for rent, consider some of the following tips:
- Does the area have the type of clients you need?
- Is the location next to a popular massage shop?
- Is the location far from your resident?
Merely put, ask yourself the above questions to ensure your parlour thrives before finalising on a specific location. The good thing is that you can easily find the ideal location to set up your shop, thanks to the presence of professional agents, such as Occupyd.com who connect tenants with property owners.
Choose Your Services
Since there are countless types of massage services in the industry, your experience, equipment, qualifications and resources come into play in determining the most ideal for the business. Below are some of the leading massage services you can offer:
- Relaxation massage, such as pregnancy, Swedish and hot stone
- Physiotherapy and sport
- Remedial and deep tissue
- Reflexology, acupuncture and trigger point therapy
- Lymphatic drainage
- Thai and shiatsu
In most cases, it is advisable to pick your niche. Remember that the most successful businesses in the world provide services in one segment. The less successful, on the other hand, offer a wide range of services.
Pick a Concept and Follow It
Choose a business theme and stick to it. As said above, you don’t have to be a jack of all trades. Basically, you don’t need to offer Thai massage with refined Swedish massage. Pick one! Let your taste and vibe help you choose the service you want to provide. Provided your business is tidy and clean; clients will start strolling.
What’s more, your massage business name needs to align with your concept. You may be quite ordinary and pick a name like ‘Clarey Parks Massage Therapist’ or pick something more unique, such as ‘Bliss Massages.’ Whatever you select, ensure it characterises the business in the best way possible.
After picking your concept, consider making a list of all the equipment you need. Some of the everyday things you need to have include massage tables and chairs, towels and bathrobes, massage creams, oils and lotions, candles, relaxing music, etc. You can hardly offer the best massage services if you don’t have the right equipment.
Develop a Sales and Marketing Strategy
When starting your massage business, it is essential to set aside enough time and budget for marketing, branding, networking and customer service. Yes, these four things are vital in assisting you to increase your client base. In the end, it makes your business grow.
It is worth noting that having a strong online presence, be it an Instagram, Twitter or Facebook page, is inevitable in the present market. It is also advisable to get yourself informed about the local networking events, both in the massage industry and the ordinary businesses.
Notably, offering a seamless and reliable customer service will undoubtedly make your business get a reputable recognition. Therefore, as you start your massage business, you should take the time to create an excellent business.
The Final Take
Lastly, your massage parlour will only flourish if you recognise the competitors and market well. Ensure the shop is perfectly located and has ample space, in addition to marketing it on all channels. With the advancement of internet and technology, all businesses need to offer a user-friendly and creative website, and the massage industry is not an exception. So, get one for your shop.