Want to boost your credibility and reach more potential customers? Or make your testimonials stand out from the crowd? We’ve got you covered. In this article, we will share with you the top tips to improve your testimonial engagement rate using videos.
In a survey by Small Business Trends, 84% of consumers trust online reviews from fellow consumers more than personal recommendations. Your business is missing out on a huge opportunity if you don’t focus on getting reviews. A testimonial video can help you demonstrate your expertise, build trust and enhance your brand’s credibility.
The key to getting this right is planning. To ensure that your testimonial video strategy works, you will need to take note of several different factors to ensure that you can effectively communicate your customers’ experiences.
What are Testimonial Videos?
A testimonial video is a video marketing technique that features customers sharing their real, positive experiences with your services or products. This can be like a review, but with a different format. In this case, the reviewer is speaking in front of a camera about their experiences. Thus, the message is much more engaging and interactive. There is so much more you can communicate than simply sending texts and images.
Six Best Tips to Boost Your Credibility with Testimonial Videos
Listed below are six tips that will ensure you create a successful testimonial video:
1. You should always feature real customers who fit your target audience.
When it comes to deciding which brands to support, customers are always looking for authenticity. People will immediately notice if you use fake reviews or testimonials to manipulate their expectations. This is why using real customers who have had a positive experience with your brand is crucial.
Additionally, you should get customers who represent your target audience so that the video can be more relatable. Get in touch with your existing customers and ask them to give a video testimonial describing the customer service they received from you.
2. Prepare a testimonial video script.
It is important to share real customer experiences to establish your credibility, but you will still need a script that can properly cover the points you want to make.
In addition to providing an outline that will benefit the reviewer and your business, the script will serve as a guide for both. Having this time to plan their train of thought allows the reviewer to properly arrange the experiences and ideas they will present in the video.
A script is essential for anyone who wants to be fluent in front of a camera, and even professionals make mistakes without one, so make sure it is prepared beforehand. There is no need to script it word-for-word; it is sufficient to outline the key points.
3. Use the Inverted Pyramid to present a problem that your product can solve.
Use the inverted pyramid structure to stage your narrative: begin with the most important information, and the pain points, then go into detail. By showing your customers a problem they face at the beginning of your video, you will hook them in and give them a reason to watch all the way through to learn how it can be solved.
4. Provide Proven Facts to Back Up Your Information
Your testimonial videos need to include numbers, facts, data, and statistics that will help build your credibility and trustworthiness among consumers. For example, you can show how many people purchased your products or how much time your customers saved using your service. Work with the customers who will be featured in the testimonial video before the shoot so you can discuss the significant, relevant, and interesting information they would want to share.
5. Make sure your product is focusing on the features and benefits most relevant to your target market.
Don’t forget to emphasize your product’s key features, especially those most relevant to addressing the pain points of your target audience. While it might be tempting to include all of your product’s benefits, focusing on one or a few key ones will make it easier for viewers to understand. You may want to avoid talking about too many features, which may make the video seem more focused on your business than the customers.
6. Make sure the call-to-action is inviting and compelling.
Without a call to action in your testimonial video, you risk losing interested and potential customers. The goal of testimonial videos is to motivate viewers to take an actionable step toward your brand. Make your call to action compelling and inviting by telling them what you expect them to do after watching your video. Using this method will allow you to measure the success of the videos and bring viewers to the next step.
If you want to boost your credibility in the eyes of your clients, then you need to use testimonial videos for your business. By announcing your accomplishments or discussing the product or service you offer, people can see who has given you a good review or endorsement. You can make it even more effective by strengthening the visual impact of the video by setting it in a professional-looking environment with other people in it.
Testimonial videos have been proven to improve your ability to build credibility and trust with customers while encouraging others to view your profile, making them potentially more likely to purchase from you.