Startup Issues: 5 Common Obstacles New Business Owners Face (and How to Leap Over Them)


Whether you’re operating from your dad’s garage, coworking in the Melbourne CBD, or launching from a luxury office in LA, starting a business is a thrilling yet daunting venture. You’ll need dedication, resourcefulness, and a capacity for hard work to be successful in the long run. But before you can nurture your business to success, there are certain obstacles you must overcome. 

In the sections that follow, we will discuss five common startup issues and how to tackle them head-on.

1. Poor planning

Before any business can become successful, it needs a plan of action. However, many eager entrepreneurs simply figure things out in their heads, believing that this nebulous network of ideas is a sufficient plan. The problem is that if you don’t get your thoughts and strategies out of your head and into the real world, it will be almost impossible to measure progress and make sage decisions. 

Here’s how you remedy this issue: create a business plan that’s comprehensive but concise enough to ensure all stakeholders can understand it easily. Include detailed financial projections to help you better manage your cash flow and stay on top of your finances from day one. 

2. Lack of capital

A new business requires capital to get off the ground and cover running costs until revenue starts flowing. If you are short on cash, consider seeking funds from investors or applying for grants from local organizations or government agencies. Crowdfunding can also be a great way to raise funds and build awareness about your product or service at the same time. There are plenty of people and organizations willing to provide funding for budding businesses with potential – you just have to find them.

3. Shoddy customer service

Good customer service is essential for startups as it sets the tone for how customers will feel about your brand. So prioritize customer service from day one, ensuring you answer all customer queries quickly and efficiently, so no one experiences frustration when dealing with your company. 

If you’re not confident in your people skills, consider investing in customer relationship management (CRM) software or hiring a dedicated team member whose sole responsibility is managing customer relations. 

4. Flawed marketing strategy

A good marketing strategy is critical to the success of any business as it helps build brand awareness and attract new customers while retaining and impressing existing ones. Build relationships with customers using social media as a free yet effective foundation. Never underestimate the power of responding directly to comments or messages, as these personalized interactions set you apart from cold, distant corporations. 

Focusing solely on pushing promotions can alienate customers, so include fun, helpful, beautiful, and informative content in your marketing plan. From here, branch out to other tactics like email campaigns and influencer marketing

5. Not leveraging technology effectively

Technology has come so far in recent years, so why not take advantage of its capabilities? Investing in the right tools – like AI, automation, and project management software – can save time and money while giving you more free time to focus on what matters most. 

Starting a business comes with many challenges, but with careful planning and preparation, you can overcome them. Of course, every step forward will only reveal new challenges – but that’s all part of the fun, right? So long as you have a clear plan and the ability to leverage technology effectively, you’ll be set up for success from the start.