5 Real Estate Trends for Young Families in the Philippines


The real estate market in the Philippines is booming and shows no signs of slowing down anytime soon. In fact, according to Statista, the real estate sector in the country added a gross value of about $2.14 billion in just the second quarter of 2021.

A large part of this growth can be attributed to the country’s burgeoning population of young families. If you’re a business owner or property investor, it’s crucial to stay up-to-date on the latest trends so that you can better target this critical demographic. Here are five real estate trends that are popular with young families in the Philippines.

1. Central Business Districts (CBDs)

One of the most popular trends among young families in the Philippines is to live in or near central business districts or CBDs. These districts offer a convenient lifestyle with easy access to restaurants, shopping, and entertainment. Additionally, many young families work in CBDs, so living close by helps to reduce commute times.

If you’re looking to invest in property near a CBD, you’ll likely want to focus on marketing the following points:

2. Low-Density Developments

Another trend that is popular with young families is low-density development. Low-density developments are typically smaller projects with fewer units per acreage than traditional high-density developments. This enables developers to provide more green space and amenities, which are essential for young families who want a safe and spacious environment for their children to play in.

For instance, mixed-use developments in provinces offer families a variety of amenities such as retail districts, schools, hospitals, and outdoor recreation areas. Some other things to keep in mind when marketing low-density developments to young families are:

3. Condominiums

Condominiums are another type of housing that has become quite popular among young families in the Philippines. Condominiums offer many of the same benefits as gated communities, such as security, privacy, and amenities. For instance, condos for sale on Shaw Boulevard often include amenities such as a swimming pool, gym, and playground-all of which are appealing to young families.

Condos also typically have a lower price point, which makes them more affordable for many young families. Additionally, they often have smaller unit sizes, which is another plus for families who want a more intimate living space. In essence, it’s helpful to highlight the units’ affordability, the development’s security and privacy, and the quality of amenities it offers.

4. House and Lot Packages

Finally, house and lot packages have become quite popular among young families in the Philippines. This trend enables families to purchase a home and lot together in one package deal, which often saves them money compared to buying these items separately.

House and lot packages also give families the opportunity to move into a new home right away without having to go through the hassle and expense of building their own home from scratch. For example, house and lot packages start at PHP 1.6 million and can even be paid through flexible monthly terms. This makes them quite affordable for many young families who are looking to purchase their first home.

Another reason why house and lot packages appeal to young families is that they are easy to get into. Young families don’t have to go through the hassle and expense of building their own homes from scratch-they can simply move into a new home that’s already been built for them. This saves them time and money, both of which are valuable commodities for young families.

These are just a few of the latest real estate trends that are popular with young families in the Philippines. If you’re looking to target this important demographic, then make sure to keep these trends in mind when planning your next development project.