Over the last five years, one of the most coveted accomplishments that Amazon sellers can obtain is the Amazon Choice badge. That small banner reading “Amazon’s Choice” has proven time and again to be extremely effective in helping buyers choose which item to purchase out of the many options available to them. So what are the steps that need to be taken in order for an Amazon seller to acquire this badge? Take a look at our must-hit points when aspiring to reach this new level.
1. Make Your Items Prime Eligible
The fact of the matter is that if you aren’t Prime eligible, there’s no way you’re going to get that badge. Build up your stock so that you can make your items available to ship immediately. Gaining that ability to get the buyer’s purchases on their doorstep within two days is an absolute necessity in gaining the Amazon Choice badge.
2. Know and Implement Keywords
Keywords are the bread and butter of SEO. Knowing what people are searching in Amazon or Google that you rank for and that relates to your product is imperative in stepping up your game with your Amazon listings. Know your keywords and then implement them on your listings, from title tags to product descriptions. This will prove to make a big difference in your product popularity and will bring you closer to obtaining that badge.
3. Set the Right Price
Determining how you’re going to price your product is of the utmost importance when selling on Amazon. Keep in mind that you don’t necessarily want to have the lowest price in your category- you don’t want people to associate your low price with your product being cheap. Look at your top competitor and how they’re pricing their products and set your price just a touch below theirs.
4. Establish a Positive Customer Rating
Amazon is taking everything into account. If you have a high number of products being returned, your rating will go down. If you have negative reviews from customers, that isn’t helping your rating, either. Do everything you can to keep your rating high so that Amazon can see that you have a high-quality product that customers are consistently happy with.
5. Get Positive Reviews
Speakering of customer reviews, a great way to gain some trust from Amazon is to have a good amount of positive customer reviews on your products. Obviously a 5-star rating is preferred, but keeping it in the 4-5 star range will get you the street cred you need to earn that Amazon badge. Consider setting up a review-based email to go out to customers who recently purchased an item encouraging them to leave a review. Keep in mind that this is a process that will take some time. It’s worth it to play the waiting game so that you can reap the rewards of acquiring the Amazon’s Choice badge. Looking for a helping hand? Consider taking advantage of the Amazon SEO services from Evolved Commerce to up your game and see some incredible results.