As a new business owner, there are a lot of crucial things to handle – which you’ve probably already considered. Your business plan, budget, marketing, production, and all the other cornerstones of your business are probably sorted settled and ready to get going.
There are, however, a few smaller yet very important details you might have forgotten to plan out. Here are a few small but important aspects of your business to get organised before you launch.
The way you package your products will say a lot about your business. If your product is displayed on a shelf or needs any form of protective packaging, the design and effectiveness of it can either intrigue or turn away potential customers. Make sure that you choose well-designed and protective packaging for your products.
Keep in mind that your packaging can ramp up your overall costs by quite a margin. You’ll want to buy your packaging materials from the best and most affordable suppliers possible, and purchase materials like vermiculite bulk to save costs in the long run.
If your business is based online and you’re shipping your products across the country, your shipping methods will also be a major factor to consider. Choosing the right courier company, deciding how to price your shipping and planning on how to ensure the safety of the products will all take some thought and planning.
This is something that will take a little research time and even some negotiating with various companies. Consider a free-shipping option for customers who spend more than a certain amount on your online store – this can encourage people to spend more.
In order to make any money, we need to be taking money from our customers one way or another. In 2022, nobody really works with cash anymore and you’ll lose a whole lot of business if you don’t have some form of payment facility.
When your business is online, this is a whole lot easier. If you have a physical store, make sure you have your credit card facilities sorted out before customers start walking in.
A business website is a non-negotiable for credibility these days. Having a well-developed, professional and user-friendly website can be make or break for your business’s success, especially in the beginning.
If you don’t do online sales, your website can provide information about your business, your products, list FAQs and provide details about stockists and where customers can find your goods.
Social Media Pages
The very first place people will look for information about your business is social media. Instagram and Facebook are your best bets for marketing purposes, but keep in mind that your online presence is crucial across all platforms: Twitter, TikTok, LinkedIn, etc. Make sure that your social media pages display what your business is all about. Keep things cohesive and engaging, and if you don’t fancy yourself a social media master, hire a professional – it’s definitely worth the expense.