Artificial intelligence is the IT buzzword of the 2010s. Simply put, machines are becoming increasingly capable of gathering, processing, and using all sorts of data. Because of that, business people can perform market research and analyses much faster than before.
Website conversion rates can also increase if you implement the necessary AI features on your website. In this article, you’re going to read more about the functionality of these tools and see how they work on some examples.
Tailor-made suggestions and offers
If you’re able to send a clear message to the right target audience on the Internet, you’re more likely to generate more leads.
However, as the number of Internets users is growing, everything is happening at much faster pace. This means that your competition is working harder than ever before to attract new customers.
In order to achieve that goal these days, you should come up with some tailor-made suggestions and offers.
This is where artificial intelligence comes on stage. AI tools are useful for collecting and analyzing data about website visitors. On the basis of their present actions and other details – such as their location or demographics – AI tools can generate personalized offers for each and every customer on your website. Of course, if you have hundreds of thousands of customers, the entire process will be more expensive. However, the point is that website owners can already target individual customers thanks to advanced AI possibilities.
Enhanced SEO and content strategy
Every website owner or editor has to optimize the website for search engines so that it’s recognized as a valid and reputable online place. The more elements of search engine optimization you apply, the more visitors you can expect. Hence, SEO increases the possibility for high conversion rates.
The rendezvous of AI and SEO yields numerous benefits not only for website owners but also for search engines.
In line with that, the RankBrain algorithm implemented by Google utilizes the power of machine learning to analyze search queries. As a result of this process, Internet users get more and more autocomplete options for their searches. Also, Google uses all these queries to identify the most popular searches and help website owners with keywords generation.
Furthermore, you can use AI to improve your website automation for some technical tasks, like keyword research, tag management, or technical website audits.
Apart from that, AI can come in handy in content creation. Artificial intelligence can help you do your research and find the right sources for your needs, generate article topics, as well as keywords.
In line with that, AI can be very helpful for your visitors, as well. As they read the articles on your website, search for certain products or simply roam around it because it’s amusing, these tools can track their behavior in real time. That way, they can make immediate suggestions for further reading or buying.
All these details will help your website get higher in SERPS and improve its conversion rates.
Direct communication with visitors
Until recently, it was rather expensive to form and maintain a 24/7 customer support team.
On the one hand, it was outsourcing that reduced the costs of these services for website owners.
On the other, it was the penetration of AI in this field.
You’ve probably noticed that many websites have included chatbots in the last year or so. These are the simplest forms of artificial intelligence. They come with a pre-defined number of commands/solutions/answers to users’ questions. That way, they can resolve some of the issues right away. They’ll direct you to the customer support operator or team when they come across a problem they’re not programmed to fix.
Website user experience
We all want our websites to look wonderful, have valuable content and convert visitors into customers in a jiffy. Even if you meet the first two criteria, it doesn’t mean that your visitors will convert.
A website doesn’t have to be perfect in order to turn occasional visitors into loyal buyers. What it needs to have is smooth user experience. From the navigation and the visual appearance to the structure and brand logo design, each and every segment of a user-friendly website has to work for visitors.
AI tools can help you test the solutions before the official launch. That way, you can conduct A/B testing in the shortest time possible. What you need is a number of testers and AI tools. The former use different versions of the website while the latter track their behavior and provide you with real-time analyses. Then you can use these reports to improve the website features and launch the website once they’re corrected.
Predicting website churning
Since AI tools work with large amounts of data, you can distill any sort of information you want from their reports.
Therefore, artificial intelligence is extremely helpful when you want to predict whether or not a regular visitor is about to abandon your website. Given that winning over a new customer costs five times more than keeping a loyal one, reducing the abandonment and churning rate should be among your top priorities.
As AI tracks the habits of your customers on the website, these tools can warn you in case a loyal customer is showing signs of dissatisfaction with your website or the entire business. For instance, inappropriate communication with chatbots could mean that you should approach that customer in a more personalized way and solve their problems.
Conclusion
This is only the beginning of the AI age and we can already implement and use some practical tools for improving our websites. Some of these systems can provide valuable results by tracking visitors’ behaviors. Other can function only if they get proper input from customers. Either way, they’re here to make the entire interaction between websites and their users better and more convenient. Therefore,embrace those AI solutions and learn how to use them in order to increase your website conversion rates.
Author By Line: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.
