How a good mobile app impacts your E-commerce brand success

E commerce illustration

When the Coronavirus pandemic struck in 2020, there was a surge in e-commerce. The reason behind the surge was the convenience of buying almost everything they needed over the internet without moving from their homes. Consumers have grown so used to this convenience that there’s no going back. However, this desire for convenience is on par with the need for your e-commerce mobile app or website to be as convenient and user-friendly as possible.

But how significantly does your mobile app affect your e-commerce brand sales?

What the e-commerce trend statistics show

E-commerce sales continue to grow and are expected to surge above 7.3 trillion USD. Also, as of now, mobile search rakes in more traffic (about 60%) than desktop. This means one thing: more consumers will be shopping in e-commerce stores on their mobile phones rather than desktop. Of course, it’s more convenient to tap your phone on the go whenever you need to order than having to go sit down and open your laptop, confined to a spot.

Consumers are more willing to interact with and shop on a user-friendly e-commerce store on the go. And mobile-friendly apps and websites provide this opportunity. A good mobile app offers shoppers a stellar user experience that makes them returning and valuable customers of your e-commerce store.

What’s more, Insider Intelligence predicts that mobile apps will become consumers’ preferred channel for shopping online, making up about 43% of total sales in 2023.

Benefits of building a mobile app for your e-commerce store

Enhances user experience

A mobile app can enhance the customer experience by delivering convenience and simplicity in accessing services. Compared to traditional websites, mobile apps are more dependable and tailored to individual needs. With its user-friendly interface and streamlined navigation, a mobile app satisfies the modern consumer’s desire for speed, allowing them to achieve their objectives with minimal effort efficiently.

But here’s the catch: if your design isn’t mobile-friendly, these benefits become a mirage. So, it’s best to carry out mobile testing before launching your app. This will guarantee a better first impression and acceptance among users.

Creates a deeper connection with your audience

A custom mobile app offers the opportunity to connect with a new audience who prefers using apps over other channels. Because mobile apps are always accessible on a customer’s phone, they serve as a centralized source of information and showcase for the brand, including new products and services. This helps establish a strong digital brand image and fosters closer relationships with customers.

Payment is more convenient in-app

Mobile apps offer convenient payment options by allowing customers to link their financial accounts to the integrated payment system within the app. This saves time by eliminating the need for additional authentication and multiple data inputs.

Additionally, secure payment options, such as fingerprints and facial recognition, provide an extra layer of protection for customer data and money. None of that is easily provided on the desktop.

You get more loyal customers

Mobile apps offer a convenient shopping experience, leading to customer satisfaction and loyalty. Integrating loyalty programs and personalization tools into the app helps build a customer community and encourages repeat business through promotions and rewards. This leads to increased brand advocacy.

Undoubtedly, smartphones are changing the way consumers shop, and it’s only right to take advantage of this trend. This you can achieve by building a mobile e-commerce app with user-friendliness and convenience at its core. Given the statistics, this is no longer an option but a necessity.