Most business owners understand the importance of having a website so they can be visible to their online customers. Still, that doesn’t mean they know what should be on that website to make it stand out from the crowd.
Whether you’re in the process of creating a new website or updating your current one, ensure it has the following essential elements:
Quality Content
You might offer quality products like non-toxic pans that can basically sell themselves, but quality content still has a place on your website. Not only is it necessary for search engine optimization (SEO) purposes, but it’s also helpful for engaging your target audience and ensuring they can make well-informed purchasing decisions.
Written content and high-quality images, videos, and graphics can all be forms of quality content you prioritize on your new or updated site.
Clear Branding
Customers shouldn’t have to guess which website they’re on or which business they’re connecting with digitally. Instead, your branding information should be prominently displayed on every page of your website.
Create a logo and business name with consistent colors, fonts, and styles that align with your brand identity, and ensure these features take pride of place on your site for customer peace of mind.
User-Friendly Navigation
There shouldn’t be any guesswork involved when customers navigate your website. When people can’t easily find what they’re looking for, they’re likely to exit your site and shop with your competition. So, make user-centric navigation your priority.
This can involve creating clear navigation menus, ensuring consistent navigation on all pages, and ensuring navigation is seamless across computers and mobile devices. You may also like to add a search bar, so users can easily find the information they’re looking for.
A Call to Action (CTA)
Some customers need a slight ‘push’ to go through with the purchase of a product or service. You can offer that ‘push’ in the form of a call to action (CTA). There are many CTAs you can include on your website, such as ‘shop now,’ ‘contact us,’ and ‘request a quote’ buttons in prominent places.
You can add multiple CTAs to each page in strategic locations, or you can use your content to draw focus to one main CTA. Whatever path you choose, track the results to see if they’re having the desired effect. If not, try another strategy until you see positive results in your conversion metrics.
Contact Information
No matter how much information you put on your website, potential customers may still feel that they don’t have enough to make an informed decision. They may need to contact you for assistance. As a result, it’s essential to put clear contact information on your website.
Email addresses, web forms, live chat software, and phone numbers are just some of the many options open to you. In fact, the more forms of contact you offer, the more satisfied your customers may be.
Testimonials and Reviews
Customers don’t always want to take your word for it that your product or service is worth the money. However, they will take the word of other customers. As nervous as you might be about showing customer testimonials and reviews on your website, it can be a great option when you have faith in your offerings and know your previous purchasers will help them shine. You can link your Google reviews to your website or post your customer feedback manually.
There’s more to a business website than a logo and some basic information about your products and services. Websites need to be easy to navigate, informative, and straightforward to purchase from. If your current site doesn’t have these important elements, now might be the right time to make some much-needed changes.
