App Store Featuring: A Step-by-Step Guide for Developers
Featuring on the App Store can significantly boost your app’s visibility and credibility. When your app is showcased in curated sections – like “Today,” “Editor’s Choice,” or other recommended lists – you tap into a vast audience of potential users. This leads to higher organic traffic, a download surge, and more substantial brand recognition. Below are practical tips to help you optimize your chances of getting featured.
- Deliver High Quality and Attractive Design
• Follow Apple’s Human Interface Guidelines to ensure your UI looks professional and functions smoothly
• Create a clear, intuitive user flow so that new users can quickly understand how your app works
• Use high-resolution graphics and visuals that align with Apple’s design standards - Prioritize Localizations
• Translate your app’s text and metadata into key languages relevant to your target markets
• Adapt screenshots, preview videos, and promotional text to each region’s cultural preferences
• Provide localized customer support whenever possible to enhance user satisfaction - Embrace Innovation
• Stay up to date with the latest Apple technologies, such as Live Activities, widget integrations, or new APIs
• Showcase creative solutions or interactive elements that set your app apart from competitors
• Highlight these innovative features in your description and screenshots - Optimize Your Store Listing
• Use professional analytics tools like ASOMobile to select impactful keywords for your title and subtitle.
• Offer concise, benefit-driven descriptions that clearly explain how your app solves user problems
• Use eye-catching screenshots and short videos to demonstrate core functionality at a glance - Manage Reviews and Ratings Effectively
• Request user feedback at opportune moments (for example, after a successful in-app action)
• Respond to user reviews – both positive and negative – to show you value their feedback
• Strive for a rating of at least 4.5, as a higher average review score can influence editorial decisions - Take Advantage of Featuring Nominations
• Use App Store Connect to submit a nomination at least a few weeks before significant updates or new releases
• Clearly explain your app’s unique selling points and how recent improvements benefit the user experience
• Provide supporting materials, such as marketing visuals and TestFlight links, to strengthen your submission - Leverage the Power of Organic Traffic
• Being featured often results in a 200% increase in installations within the first week
• Thematic collections can provide a further boost, sometimes increasing your downloads by fivefold
• Continue refining your app post-feature to sustain momentum and capitalize on elevated exposure
Remember that being featured is not a matter of luck – it results from consistent, strategic work.
