The legalization of marijuana in both the US and Canada has created a new industry. As more and more states in the US are legalizing medical marijuana, and as Canada is on the verge of legalizing recreational marijuana, it’s important for entrepreneurs to understand how to get into this industry. The cannabis industry is a $15 billion market that’s expected to become even bigger. In some states, like Colorado, sales of recreational marijuana have reached nearly $1 billion annually. In Canada, it’s estimated that in 2023 cannabis sales will reach about $20 billion and could potentially reach as high as $25 billion by 2025.
Choose the Right Location for Your Dispensary
There are a few factors that need to be considered when choosing the best location for your dispensary. The first thing you should consider is zoning laws, where you can find out if it’s legal to open a marijuana dispensary in that area. The next thing you need to think about is proximity to other dispensaries and retail stores. You don’t want your dispensary located too close or too far from others because this may affect foot traffic and competition with other stores in the area. The last thing you should consider is parking because if customers have to park far away they might not make it to your store. This means they might be less likely to purchase anything, which will affect your sales.
Operations
Whether you decide for your dispensary to be online or offline you will always need software that keeps track of various variables like orders, client management, inventory, and so on. You need most of the essential functions to be in one place and easy to manage. It is essential to enlist the help of companies like parsl to help you with the management so that your employees can focus on tasks that can not be automated. It’s better to purchase software that will be highly efficient and will help you get a better overview of your business.
Choose Your Marijuana Dispensary Branding & Identity Design
Designing a dispensary is an important task for any cannabis business. It is the first impression that people will get of your company and it needs to be memorable.
The design of your dispensary needs to convey a certain message about your company and product, whether it’s the experience you want people to have or the quality of your product. The design should also be cohesive with the other marketing materials that you use so that customers know this is part of a bigger picture.
Customer Care
Many startups do not pay proper attention while setting up the customer care of their dispensary. Without customer care, your business will never be able to grow and prosper. There needs to be a well-structured and responsive customer care unit in your business.
Running a dispensary is never easy and always requires extra dedication and effort to keep things going. A lot depends on the choices you make early on while setting things up. Go through this article to understand what you need to take care of.
