7 Ways To Make The Most Out Of Your Business’s Data Analytics


Business data analytics is the process of interpreting facts and statistics collected from your company and industry to help you make strategic decisions that improve your business. However, the problem is usually not in collecting or interpreting the data collected; it’s in maximizing the interpretation of the data.

It’s well-known how grueling it is to utilize business data, especially when the method is mundane. Most companies are all about Google Analytics (GA) for tracking and reporting data. Only a few analysts realize there are GA alternatives with improved analytic features. 

Also, not many know how to make the most out of business data. For these reasons, the following ways will help:

1. Ensure Your Business Data Is Accurate

The first step to making the most out of your business’s data is to ensure accuracy. Working with incorrect data is just as good as not working with data at all. If you use the wrong data, you may end up making the wrong decision which may, in turn, cost you a fortune to rectify. Some tips for getting accurate data include using reliable data sources, being unbiased in the analysis process, and employing Artificial Intelligence (AI) data collection tools.

2. Keep Your Data Organized

It’s a common thing for some businesses to treat their company data like cooking ingredients in their kitchen. Everything stays disorganized, and they go haywire whenever they need an item. Arrange your business data according to the departments in your company. Then ensure each department’s data has categories and subcategories. Create a folder for all your data and save it in a flash drive or back up to the cloud to avoid heartbreaking stories.

3. Use Data To Optimize Your Business Internally

One of the information business data holds is the performance of every department in your company.

Aligning that information with the key performance indicators (KPIs) of each department will show what departments are underperforming and why. This will further help you know what aspects of your business need more attention in terms of staff training, technological investment, marketing, restaffing, and much more. So, you won’t waste your time and resources on things that don’t need it that much while the main problem keeps growing.

4. Use Data To Know Your Customer Base

Of course, you’d have done this when you developed your business plan, so you already know your customer base. But do you know that virtually everything in life is subject to change? For example, you may have developed your product or service to serve consumers from North America, but it may surprise you to discover that 79% of people who buy your product or service are South Americans!

So, always consult your business data analytics to know what people patronize you more. This will help you tweak your product or service to meet their needs more efficiently.

5. Use Data To Plan Your Marketing Strategies

If your customer base or target prospects are locally-based, it might, to a considerable extent, be a waste of time and resources to market to them as though they’re part of your global audience. Why?

Local trends differ from international ones. Also, if you sell multiple products, your business data analytics will tell you whether consumers demand development A more than product B. With this revelation, you’d be able to channel your marketing efforts on the product that needs it most, thereby increasing your returns on investment (ROI).

6. Use Your Business Data Analytics To Identify Trends And Make Changes

As said earlier, virtually everything in life is subject to change. But the most painful part is that some businesses are taken unawares and eventually fall down the ladder. However, this can’t be you. You already know about data analytics and have it at your disposal. So the next step is for you to follow the indications from your data and make the required changes when you have to. These changes may range from developing an entirely new product or innovating an existing one.

7. Make Every Business Decision Based On Data

This shouldn’t come as a shocker to you. Why? Because every business decision you make affects staff, customers, investors, and the quality of your product or service. If you base your decisions on data, you’d know whether a decision will affect your business negatively or positively. It’ll also help you to make balanced decisions. For instance, a decision aimed at improving customer service may end up breaking your staff if the need is on employee management and not customer improvement.


Investing in business data analytics is a good start. However, you should be able to use analytics wisely for it to improve your business. The article above shows seven ways you can do that. Ensure your business data is accurate, keep your data organized, and make every business decision based on data.