Did you know that more than 50% of small businesses are run from people’s homes? Working from home is a great way to keep overheads low. If you have a fledgling startup operating from your home office or basement, we have some simple tips that can help your business flourish.
Build Your Support Team
To grow your business, you are likely to need some support along the way. Consider outsourcing areas that you aren’t confident in, like IT or finance. If you look around, you are sure to find someone offering small business IT support or accounting. Outsourcing parts of your business allows you to focus your time and attention on growing the enterprise and tackling the aspects you’re most talented with.
Maintain a Clear Focus
Most successful entrepreneurs start with one smart idea for a product or service and focus their attention on building a business around that single stroke of genius. You don’t need to offer 167 different products – it is more important to start by doing one thing well. Once you have an established customer base and a steady stream of income, you can look at expanding your offerings.
Consider a Virtual Office
While you might be working from home, it is still essential to present a professional facade. If your business image is vital in your line of work, you might like to consider a virtual office. This way, your business address can be in a central city location, you can access meeting rooms when required, and you’ll even have a receptionist to take your calls. Virtual office spaces offer an affordable flat monthly fee, allowing you to keep your overheads low while looking perfectly polished and professional.
Have a Dedicated Work Area
Running your own business often demands more than the typical 9 to 5 schedule. It may be hard to avoid putting in some overtime, but to maintain a sense of separation between work and home, make sure you have a dedicated office space or work area and try to keep your business activities contained within that space. This approach will save you from feeling like you are at work all the time.
Establish a Strong Online Presence
It’s wonderful that you’ve started a business, but it’ll be all for nothing if people can’t find you! A strong online presence is essential in today’s business world. Social media is a terrific cost-effective way to build your network. Consider who your target market is and which platforms they use before deciding where to invest your time. If you have a website, research some SEO basics so that you can ensure your name comes up when people are searching industry-related keywords. You should also take a moment to make sure your Google My Business profile is up-to-date. Also for a good social media strategy, start creating quality content, unique images, design infographics, etc.
Join a Community Group
Lots of people find working at home by themselves to be a tricky adjustment. With this in mind, it’s worth brainstorming some productive ways you can satisfy your urge for contact. One of the best ways to do this is through local meetup groups designed for small business owners.
Joining a community group will not only allow you to network with local people and potentially build your customer base, but it will also give you the human interaction you are missing out on while not in an office. As a bonus, you might pick up some extra tips to help your business flourish.
Running your own business from home can be tough work, but it is also rewarding. Do your research, build your network, and your home-based business will be headed for success.