The best digital signage expert knows what a difference high-quality and engaging digital signage can make to an organization. If you are considering implementing it this year (or still need some more persuading), read on for five things to know about digital signage in 2021.
1. What is digital signage?
Digital signage is a form of signage that uses screens to display content. By utilizing visual communications technologies such as LCD, LED, and Projections, digital signage can present personalized content such as images, video, information, and other forms of streaming media.
Whether you opt for an interactive touchscreen station, a transparent LED display, a video wall, a multi-touch kiosk, or something else entirely, this technology offers organizations the opportunity to produce high-impact visual communications. The benefits of this are significant as it can improve customer experiences, educate visitors, increase sales, and boost KPIs.
2. Who should implement digital signage?
Organizations of every size and in every industry are utilizing digital signage in order to boost their business and achieve their goals. Today, you can find digital signage implemented in event venues, public spaces, healthcare facilities and corporate establishments.
Additionally, digital signage can be applied in retail marketing and branding, workplace communications, and mass transport hub wayfinding. It is also effective for self-guided learning at museums and exhibits, digital menus at restaurants, bars, service counters, outdoor a frame signs, and advertising and promotions.
3. What are the benefits of digital signage?
One of the main benefits of using digital signage is that it allows organizations to share important information with their target audience and presents opportunities for more in-depth conversations. This, in turn, helps you deliver target messages specially created to improve customer experience.
Engaging with your target audience is crucial if you are going to stand out from the competition. No matter what kind of digital signage technology you are using, you can be assured that it is more likely to catch your target audience’s attention than static signs. And, more than just your target audience, digital signage is more likely to attract passersby who might not have otherwise noticed your messaging.
Additionally, as you can easily update digital signage displays, you can change the content at a moment’s notice. Plus, this change can be done from a remote location and can be deployed across all digital signage simultaneously. This is especially important if you have multiple locations and need them to stay consistent. Moreover, you can also program the displays to change throughout the day, which isn’t possible with traditional forms of signage.
Finally, one of the other significant benefits of digital signage is that it can be optimized to deliver essential analytics. Depending on your organization’s goals, you can choose from a selection of analytics. For example, in a store, you may have an interactivedisplay that permits customers to browse your inventory. This, in turn, can provide you with data insights into which products customers are most interested in and for what they are searching.
You can also have digital signage outfitted with video cameras to record eye movements that reveal the areas of the display that entice the most attention. These analytics can help you design more compelling signage in the future.
4. How do you implement digital signage?
Prior to implementing digital signage, you first want to assess your goals and ensure that all stakeholders are aware of what you are aiming to achieve. By outlining goals and objectives as thoroughly as possible, it will help everyone involved to stay on track while also making it easier to measure your ROI.
Once you have your objectives laid out, you can then start to envision how the system will work to help you achieve them. During this part of the process, you want to brainstorm the type of content the digital signage will display, as well as the creative and approval process. Furthermore, you want to plan who is in charge of maintenance and where you will store the hardware. Make sure you are including everyone who will be involved in these discussions so that you incorporate their input and ideas.
Next, you need an action plan that includes key activities, timeframes and resources required. In this plan, you want to locate where the digital signage will be, your budget and potential revenue sources, your IT needs, and your maintenance processes. By considering all these aspects during the planning session, you will decrease the likelihood of being surprised with unexpected costs and issues later.
At this point, you are ready to install your digital signage! Generally, it is recommended that you work with a high-quality digital signage company who can help you plan and install the technology. By partnering with a company that specializes in these products, you can be assured that your digital signage is set up correctly and placed effectively. Moreover, they will be able to provide you with the necessary support to ensure your digital signage stays up and running.
5. Where should you obtain digital signage?
No matter what type of digital signage you are looking to implement or for what reason, it is crucial that you are opting to obtain your digital signage from a reputable digital signage architect firm. The best digital signage in Dubai is guaranteed to amaze viewers and make a significant difference in your organization.
When looking at potential digital signage providers, you want to ensure you are considering the cost and only paying for services you will use. It is also crucial to examine the ease of use and user management as you want the technology to make life easier for your organization. Reliability and compatibility are other important considerations, as is scalability.
Once your digital signage is implemented, you want to make sure you stay current with hardware and software upgrades as this will help you avoid technical issues and content challenges. By working with the best digital signage firm in Dubai, you can be assured that you will have a reputable partner on your side, every step of the way.
Are you considering implementing digital signage into your organization this year? Why or why not? What specific benefits do you think it will bring to your organization? What challenges do you expect? Let us know your thoughts and any additional questions you have in the comments below!
Nicholas Giorgetti is the Managing Partner at 2.0 Concepts, one of the leading audio-visual experts in the Middle East. The company specializes in digital signage and video conferencing solutions, with experts designing, building and managing effective visual communications projects of all sizes. The team understands the technical infrastructure, implementation process, and operational models needed to implement communication projects of all sizes.