Asustor Inc. Sales director – India and SAARC Ripunjoy Gogoi shares his views exclusively with Proche. Asustor is a leading innovator and provider of private cloud storage (network attached storage) and video surveillance (network video recorder) solutions, also specializing in the development and integration of related firmware, hardware and applications. Founded in 2011, ASUSTOR Inc. was established via direct investment from ASUSTeK Computer Inc. The ASUSTOR brand name was created as a portmanteau of “ASUS” and “Storage”. Here are the excerpts of an exclusive interview with Mr. Ripunjoy Gogoi.
To learn more visit: www.asustor.com
Proche: What are the key trends that will change the NAS market in the near future? How well ASUSTOR is aligned with the latest/new technologies?
Ripunjoy Gogoi: In the wake of technological advancement, digital information and data are created in the exponential way. Earlier people used to rely on their computers to manage data, transferring files from smart phones and tablets to the desktop computers. The use of mobile technology is undoubtedly unbalanced for exponential growth in digital data, an increase in the need for digital storage solutions. Many people manage many mobile devices and computers, and the need for backup and management of their data in all their devices is quickly becoming a business model for providers.
ASUSTOR NAS’s stability, performance, hardware and software expansion, user-friendliness of its interface, installation system, quality of post-sale quality, and most importantly, is it able to meet customer’s expectations during use. ASUSTOR Inc. offers the consumer flexibility to separate customers from different types of catering models for the market, May it be personal / home, SOHO, orSMB/ Enterprise.
As the data in NAS is connected 24/7to the internet, so that you can access or store the data anytime, anywhere;the NAS machine must be unmanageable to break the challenges and dangers of the internet. ASUSTOR offers multi-layer protection from through ADM defender, HTTPS connection, access permissions configuration, encrypted folders and antivirus protection, which keeps the data safe and secure.
Proche: Shed some light on the challenges you face in Indian market and how do you address them? Can you mention a couple of successful deployment to justify?
Ripunjoy Gogoi: To be honest we have entered Indian market at a very right time when all categories of market be it an individual or a corporate of any size, appreciates the need of professional backup solution. As per research, Indian market is expected touch $89 million by 2022 with the vestige of increase in internet users, overly rising IT infrastructure for access and storage of data and growing number of SMEs.
Low awareness, increasing usage of external nonflexible drives and wink drives to store the data is the reason of low penetration of NAS systems in home end user segment. However, to ramp the end user, ASUSTOR NAS is equipped with unparalleled features. ASUSTOR NAS is not only a backup solution box, but it is much more than that. It is a total entertainment box; ultimate audio entertainment, 4K video outputs, photo gallery, your defended cinema, and more. It is also a dynamic ASUSTOR portal uncontrived to your TV connecting with HDMI, Supporting over 200 applications including apps like YouTube, Netflix, Amazon Prime Videos India, Gmail, Google apps etc. It has its own download centre to download and install desired applications, it is personal cloud, it is IP surveillance solution box, and it is mail server box. Over and above the mobile apps easily connect with your NAS through your Smartphone from where overly you go.
ASUSTOR NAS caters to all markets from tier 1 to tier 4 markets and customers across all markets find it very easy to deploy. We have deployed in all forms of government institutions from woodcut level institutes to state and inside government institutes to Defense, Shipping, Mining, educational institutes, Hospitality, Hospitals, Media house, textile, diamond industry, Auditoriums, builders and construction companies etc. Even personal uses like doctors clinics, architects diamond studios, photo studios and for consumer who like to have all possible entertainment in one box.
Proche: Is it worth opting Personal cloud? Please justify. How companies can be benefited by setting up the same?
Ripunjoy Gogoi: Yes, personal cloud is a very capable backup solution when there is at least one laptop and smartphone in every home with almost every person. There is always a threat of data getting corrupted. Sometimes the data cannot be retrieved. With a centralized backup solution such as NAS, the data is not only secure but easily retrievable.
The first and most important thing is that you own your backup data on the personal cloud, which is in NAS at your home or office. If your data is stored with any cloud services, then your data is not in any unknown location, the data is at your office or home. Due to personal cloud in the form of a NAS, the owner is given flexibility so that he can extend HDD according to his NAS requirement, if at least 2 bay NAS also has an option to expand HDD to 12 TB / which means there can be 12 x 2 = 24 TB data in the lowest 2 bay NAS. ASUSTOR NAS also has facilities like ‘Exclusive My Archive Storage Technology, My Archive which provides unlimited storage for your cool data to allow flexible storage management. In fact, the Personal Cloud was supplemented with various entertainments and security features which have been bundled with NAS. Features such as smart TVs such as Asustor Portals, high-fidelity audio systems, 2K / 4 high-definition multimedia players, make a reliable NVR surveillance system, more than 200 free NAS applications NAS functionality, free mobile apps and all the assured data save to safety and save all your memories.
By setting up NAS as Cloud Storage, companies have largely been benefited in terms of:
- Top flight performance, enhanced productivity
- Cross-platform multi-device access for limitless file sharing
- Efficient network management tools
- Versatile expandability allows the NAS to grow along with the business
- Encrypted storage for safe and secure data
- Backup and restore: complete backup solutions
- Exclusive My Archive storage technology solution
- Integrates existing resources, maximizing cost effectiveness
- Create a multifunctional server
Proche: What are the verticals that have helped you to penetrate in Indian market? What segments use the NAS extensively? We believe its SMEs, can you name a few of your customers.
Ripunjoy Gogoi: This answer is partly included in your previous query. Yes, I believe that the acceptance of SME and NAS’s favorability is high. Increasing demand for end users is encouraging the development of the consumer and SME NAS market to store large amounts of data at low cost compared to cloud-based storage. Innovative services provide remote access to data storage via Internet or LAN connectivity at home and help businesses on small scale to access information at a nominal cost in the global market. We are offering many features with modern equipment which simplify user interaction with these devices at an affordable cost with high reliability and security. To name few Education Institutes, Textile designers, Architect and Consultants, Diamond Designers, Hospitals, Construction organization, Media house, Hotels, Financial organizations etc.
Proche: What does your road map for India look like for the next one year? What are your investment plans in India?
Ripunjoy Gogoi: Our primary goal was to establish distribution channels across the country, and we have completed with Delhi-based Spectra Technologies, signing as our regional partner. We currently have our competitor partners in all areas. Going forward, we are aiming to appoint value added distributors under the distributors of related areas to keep PAN India presence.
After achieving our primary goal we will move towards the investment in marketing and promotion to provide a visible support to our investors.
Proche: Please share some insights on ASUSTOR’s product pipeline for the rest of the year
Ripunjoy Gogoi: ASUSTOR Inc. was established in 2011, was established through direct investment from ASUSTeK Computer Inc. The ASUSTOR brand name was made as Portmanteau of “ASUS” and “Storage”. ASUSTOR is a provider of a major innovative and private cloud storage (network attached storage) and video surveillance (Network Video Recorder) solution, which also specializes in the development and integration of related firmware, hardware and applications. We are devoted to provide the world with an unparalleled user experience and the most complete set of network storage solutions possible.
The ASUSTOR product division and R&D are working hard to take steps along with the latest trends in global technology. To fulfill the need of individuals and the necessity of institutions, ASUSTOR keeps updating firmware with latest technology. We have upgraded the CPU to improve product performance in our entry level models and also introduced the most cost effective 10GbE built-in.
Inbuilt NAS model in 2 Bay and 4 Bay recently in the pipeline we also have few more robust 2 Bay and 4 Bay models, to be announced shortly.