Like every other industry, the healthcare industry is going through a paradigm shift with digital evolution, leading to a strong focus on patient experience and revenue growth as their top priorities. Healthcare leaders are looking for ways to manage patient relationships, data, and interactions efficiently and seamlessly. This is where Salesforce Health Cloud steps in as a game-changing solution, revolutionizing the entire healthcare landscape. Let’s dive into more into what’s Salesforce Health Cloud and its remarkable capabilities.
What’s Salesforce Health Cloud?
Salesforce Health Cloud is a patient relationship management (PRM) platform that combines the power of the cloud with the needs of the healthcare industry. It provides a 360-degree view of patients, handling real time patient interactions and integrating data from various sources.
It contributes to transform the patient-provider relationship by centralizing information and interactions between both guiding healthcare professionals deliver next level personalized and proactive care.
Essential Features and Capabilities of Salesforce Health Cloud
Enhanced Patient engagement
Traditionally, everything revolved around in-person appointments and treatments. Health cloud opens boundaries building meaningful relationships digitally. It provides parallel collaboration: Healthcare professionals can have act on priorities with each patient characterised by bots based on individual journeys of each user.
Seamless Care Coordination
Coordinating care has long been a major challenge in healthcare, particularly for chronic conditions that require multidisciplinary treatment. Health cloud has centralisation capabilities solving access challenges to different categories of people involved in tracking care plans, coordinating various tasks and having timely treatments.
High Level Data Security and Compliance
Healthcare data is highly sensitive and often vulnerable to misuse. This is where Salesforce Shield tools become crucial, providing a robust and reliable security system to protect patient information. Salesforce shield is equipped with built in encryption that allows only specific people to access sensitive data ensuring right protection is take care of.
It also comes up with an additional feature which constantly monitors activities for any kind of suspicious behaviour. Other top features include granular tracking, user adoption analysis, HIPAA compliance and much more!
Patient 360 for Health Innovations
Salesforce recently announced Patient 360 for health innovations with its aim to help healthcare professionals’ lower costs and deliver efficient care with automation and personalised intelligence. Let’s look at its top innovations:
- To tackle behavioral health disparities, teams can now personalize patient interactions at every stage of behavioral health care.
- Salesforce Genie for Healthcare integrates real-time clinical data (such as medications and medical history) with social determinants of health to create a comprehensive patient profile.
- Treatment center care seamlessly supports coordinators to schedule all patient visits, referral consent and advanced therapies
- Care managers can address patient needs as patient 360 triggers alerts based on health statuses and other clinical factors. By quickly coordinating care through Slack, they can avoid delays and ensure patients stay on course.
- Medical device companies can enhance patient experiences by offering complementary products alongside their core offerings, such as recommending vitamins alongside a knee brace to accelerate recovery.
Salesforce Empowering Healthcare Transformation
According to salesforce recent survey 71% healthcare professionals recognise patient relationship as critical component to deliver quality care. Simultaneously, 15% of healthcare employees are already experimenting with generative AI in their roles. Healthcare ecosystems run with their unique set of challenges and regulatory compliance management. Therefore, companies that prioritize patient care personalisation via digital transformation will be able to real results as they excel.
