Hyderabad-based tech start-up Equal today announced the launch of Equal AI, India’s first AI call assistant, which will roll out on October 2 with an early access program for the first 10,000 Android users in Delhi NCR. The assistant seamlessly answers unknown calls, speaks realistically to identify the caller and purpose, and either connects the call, takes a message, or filters it out. Designed to reduce the frustration of unwanted interruptions, Equal AI goes beyond being a caller ID or screener to deliver proactive call management, giving users the freedom to focus, enjoy their day, and step in only when it truly matters.
The launch comes at a time when India, with nearly 1 billion smartphone users[1], remains one of the most spam-plagued countries in the world. More than 60% of Indians receive three or more spam calls every day[2], and in the first half of 2024 alone, TRAI logged over 7.9 lakh complaints[3] against unregistered telemarketers. Despite measures like DND registries, celebrity-driven awareness caller tunes, and caller ID apps, spam, scam, and unwanted transactional calls continue to erode trust and productivity.
In controlled trials with a closed user group, Equal AI demonstrated strong readiness: an 87% reduction in interruptions, a 73% cut in time spent on delivery coordination, and a 94% spam detection rate with zero false positives for saved contacts. Equal AI does not answer any calls that are saved in your contact book.
“India’s near billion smartphone users face one of the most common and frustrating problems of modern life, unwanted calls by telemarketing, delivery agents and scamsters,” said Keshav Reddy, Founder of Equal AI. “Equal AI is designed to solve this at scale. Equal AI takes the call for you. It listens, speaks, transcribes, and shares what’s happening live—so you decide if it’s worth your time.It’s like having your own personal secretary – giving back what matters to you most: time!”
Equal AI brings together a set of capabilities purpose-built for Indian smartphone users:
- Talks to delivery agents: no more repeating your address or directions
- Peek before you speak: read a live transcript before joining the call
- Join call anytime:step into the call instantly if you want to take over
- Understands Indian needs: trained on local languages, patterns, names and companies
- Assistant call handling:engages telemarketers and captures key information
Equal is targeting 1 million daily active users by mid-2026, paving the way for an AI that Indians will love.
The launch of Equal AI marks the first step in Equal AI’s larger vision. The company plans to build an AI assistant capable of handling everyday consumer needs, from shopping and financial services to housing and routine tasks. The vision is to create an assistant used daily by hundreds of millions of Indians, built natively for India, with Indian consumers in mind, while keeping them firmly in control. Equal AI will be available to Android users in Delhi NCR starting October 2, 2025, and can be downloaded for free from the Google Play Store. A phased rollout to Mumbai, Bengaluru, and Hyderabad is planned for Q4 2025. IOS support will follow soon.
