5 Essential Business Tools

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Launching a successful business is challenging. A great business idea isn’t enough to sustain a company, so you need to be prepared to put in a lot of hard work and dedication if you want your business to succeed. In the digital age, however, you can streamline operations to make administrative tasks easier so you can focus on other aspects of growing your company. There are hundreds of programs available to take administrative responsibilities off of your plate. Using these five business tools is a great way to set your company up for success.

Communication Programs

As your company grows, good communication is vital. Not only do you need to communicate well with your employees, but you also need to communicate easily and effectively with suppliers, contractors and customers. Instead of relying on word of mouth to share instructions, trying using a communication tool such as VoIP technology. You may also want to use a company system so employees can access important information in one convenient place.

You may also want to invest in a toll free number for business. A virtual phone system makes your business accessible to customers even outside of normal business hours so they can be confident that their comments, complaints and concerns will be addressed in a timely manner. You can customize the service so it routes customers to the right department and you can even include a virtual assistant that can digitally deal with many common customer needs.

Email Marketing Programs

Email marketing is a popular advertising strategy because it is a cost-efficient way to advertise to a broad range of potential customers. Creating an effective email marketing strategy can be difficult because not only do you need to design emails, but you also need to decide how frequently they should be delivered. An email marketing program streamlines the process by creating autoresponders. You can also use this type of business tool to analyze and collect subscription statistics and capture leads so you can improve brand recognition and grow your business.

Accounting Tools

Keeping up with your company’s income, expenses and profits is essential but it can also be time-consuming. Instead of spending a significant amount of time tracking your business’ finances, invest in an accounting program to do most of the work for you. Programs such as Freshbooks help you manage your company’s finances by tracking individual expenses and providing you with a daily report of how your business is doing financially. A counting software can also alert you if there are any sudden changes in your business’ financial history.

Project Management Software

At any given time, you will need to juggle multiple projects to run your business. Trying to run each project team yourself and share information with the right people can be exhausting because each project requires so much work. Appoint a project manager to take over each task and invest in a project management software to keep track of all of them at once. This type of program allows employees to share important information with other team members and tracks the progression of each task so you can set a realistic timeline for completion.

Hiring Software

Finding the right people to work for your company is crucial for the success of your business. Recruiting people is often expensive, especially if you are trying to hire people from out of town. Not only do you need to schedule an interview, but you also need to initiate credit checks, degree verifications and reference checks to ensure each candidate is the right fit for the company. Hiring software takes care of most of the vetting process for you. It sorts through applicants to ensure they have the right qualifications so all you have to do is interview candidates to find people you want to hire.

Running a business is not an easy feat, but with the use of digital technology, you can take some of the stress out of your job. Use these five business tools to streamline operations so you can focus on other areas such as marketing or product development. When you delegate these administrative tasks and streamline them, you can give your company a solid foundation for it to grow upon.