The Definition and Types of Video Advertising

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Video Advertising illustration

With video marketing or video advertising, we mean all those advertising content created through a video. Video advertising has come up since the second half of the last century. But in recent years, it has been an essential tool to increase the visibility of the brand and the conversions.

According to the latest data, 80% of users are able to remember a video ad seen in the last 30 days: an estimate that gives an idea of how much these tools have the capacity, today more than ever, to influence purchases. Suffice it to say that 85% of millennials say they have made a purchase after watching a video advertising.This article will find out more closely what video marketing is, how it can be declined according to business needs, and why it is worth investing in.

What is video advertising?

As we have already mentioned, video marketing is an advertising strategy developed with a video, more or less long. The first brand to have launched video advertising was Bulova, a historic manufacturer of USA watches.

Since then, many things have changed. Let’s think of the increasingly massive diffusion of TV first and then of the Internet. Not surprisingly, to date, the web is the main protagonist of current video marketing campaigns. The Internet allows us to share advertising everywhere: from the company website, YouTube to our social pages.

Combining the immediacy of the video tool with the potential that the web offers today makes it possible to meet the needs of an increasingly dynamic and content-hungry audience. This is the charm of video advertising, but also its difficulty. The challenge that companies face every day is precisely that of not losing their audience’s attention, trying to engage users with cutting-edge video advertising capable of converting.

How many types of video advertising are there?

You may not know, but advertising is a very generic term that encompasses different types of video marketing. Currently, we can distinguish video ads into three main categories:

  • In-stream video ads: videos that can be used through players to show different types of content (e.g., music clips, animations, etc.). The classic example is the pre-roll shown by YouTube before the video;
  • In-page video ads: videos that fall into particular forms of rich media inserted in advertising spaces (e.g., invitation unit);
  • In-text video ads: commercials that can be clicked (e.g. Videos that respond to contextual advertising).

These forms of video advertising can be used in your Google ADS and Facebook ADS campaigns. However, for the video to be performing, therefore capable of converting, it is advisable to entrust the creation process to a team of professionals.

Here we remind you that the primary purpose of a marketing video must be to increase sales. To achieve this goal, the video must be treated in detail from a technical point of view.

How much does it cost to make an advertising video?

If you are reading this, you are probably interested in investing in creating video advertising. As we have already said, this type of video is very useful for corporate marketing strategies and can be made in different ways: both technical and creative.

There is not a precise cost. We think that every video must meet the customer’s needs and must be personalized at 360 degrees. Because like all investments for your company, video marketing also needs to be treated in detail.

To sum up

In conclusion, we can say that video advertising is a very useful tool for all companies that want to increase their business and strengthen their brand awareness with a well-established marketing strategy.