No matter what business you own or industry you belong to, you need to have a digital marketing strategy. The strategy will identify different online channels, marketing tactics and describe how to invest in them.
The success of the digital marketing strategy is closely related to how efficiently you use digital platforms and channels for your marketing goals. Therefore, it is vital to hire a marketing company like https://www.cadenceseo.com/that can help you develop a smart and competitive digital marketing strategy.
Let’s look at some of the powerful marketing strategies your business can benefit from.
Search engine optimization (SEO)
It is one of the effective marketing strategies that never fails. The reason is simple; about 80 percent of people today search online for products or services. SEO helps improve your business ranking in the search engine and directs more traffic from targeted audiences.
A study says less than 10 percent of searchers move to the next page. It indicates that you have to rank on the first page for the consumers to discover your product. SEO helps to attract more customers to your business.
Pay-Per-Click (PPC)
PPC is a form of paid advertising that depends upon an auction-based system. It means you have to select keywords on which your ads will show up. Your advertisement will appear on top of the page. Above all, the organic results if a user’s search includes your keyword. For every click on the ad, you’ll have to pay.
Data suggests that searchers who click on ads are 50 percent more likely to make a purchase. You can use this form of advertising on search engines, social media as well as apps. It’s a cost-effective strategy that attracts transactional queries and helps boost your business.
Content Marketing
Content marketing focuses on attracting customers through valuable, engaging, and consistent content. It includes videos, blog posts, infographics, podcasts, and social media content. Usually, the content is not sales-oriented but informational.
A content marketing strategy includes a specific set of keywords in the content to increase traffic, provide relevant info to your target audience, and generate engagement from the reader.
Email Marketing
It is one of the cost-effective strategies you can adopt to retain your existing customers and gain new ones. Just like content marketing, email marketing is also informational. It helps to segment your targeted audience through personalized emails.
Weekly promotional mails or mail letters are a part of the email marketing strategy. More than 80 percent of businesses today use email marketing due to its effective ROI in brand awareness, increased sales, and client retention.
Social Media Marketing
It is a crucial marketing strategy to improve brand awareness and build your company’s image. Depending upon your target audience, you can post relevant content on social media channels like Facebook, Twitter, Instagram, Pinterest, or LinkedIn. Besides brand awareness, you can also use these channels to promote your products and services.
This form of marketing has much potential as an average user spends more than 25 percent of their time online on social media. The data hints that it’s a great way to connect to the target audiences and attracts new customers. All these marketing strategies can help your business grow and reach its unique goals. As there are many aspects to digital marketing, you can easily customize your strategy according to your business needs and budget. A digital marketing company can guide and help you create result-driven marketing campaigns.
