The new decade brings its own set of digital marketing trends for marketers to keep an eye out for. These trends can help you determine the changes you should be making in your strategy moving forward to ensure better visibility for your brands.
So, without further ado, here are some of the top digital marketing trends of 2020:
1. Video Marketing
Video has been ruling the roost for a while now, and if you haven’t already made the shift to incorporating more video content in your overall strategy, then it is time to do so now. Most consumers end up making purchases after viewing a video about a product, while others believe that they would rather watch a video about a product than read about it. Make sure that your strategy includes enough leeway for video content to be pushed forward.
2. Voice Search Optimization
One of the most important things to keep in mind while crafting your SEO plan for the year is that your content should be voice-search optimized. This is because more and more consumers are now relying on voice assistants like Siri, Google Assistant, Alexa, and others, and this has an impact on the way they conduct their searches. Shorter keywords are now a thing of the past – you must try to incorporate long-tail keywords in your content to ensure it is voice-search friendly.
3. Use Chat Bots
AI isn’t just limited to voice assistants. Brands can leverage this technology by integrating their website with smart chatbots that not only help users navigate their way through the site but also help them find products or services that suit their needs.
Having a chatbot can also significantly improve the customer service experience for most people, with chatbots also being less likely to make mistakes or say the incorrect thing.
4. Omnichannel Marketing
While you may be accustomed to using multi-channel marketing, the step forward is now omnichannel marketing – the use of multiple channels at different stages of a user’s journey. A lot of this relies on automation, so you can even consider automation as a trend in itself.
Omnichannel marketing lets you keep an open channel of communication with your consumers at all times, facilitating more conversions and better sales by simply reminding them that you exist. So, while crafting a marketing strategy for 2020, don’t forget to include omnichannel marketing.
5. Machine Learning
Machine learning is a crucial tool and can help you improve your overall strategy in the coming years. By using machine learning and AI as a part of your business, you can start predicting the patterns of your customers by analyzing past patterns and what they like. Consequently, you can push ads and content that is specifically tailored to meet their needs, and guaranteed to inspire a purchase.
Machine learning is particularly beneficial for e-commerce websites. Once your AI analysis the frequency of orders placed, types of items purchased, and spending patterns of a consumer, it should be able to nudge them to buy more items from your website.
6. Push Notifications
Push notifications have been around for a while and they are here to stay. These work as effective tools to contact your leads and make them take an action – whether that means visiting your site to read an article or buying a product, push notifications are known to be quite successful in engaging customers. You can even use these notifications to inform your customers about any discounts or new deals that they may miss out on!
Today, succeeding at business requires personalized approach at every customer touchpoint. By focusing your strategies on your customer’s needs and bringing value to them in a targeted way, you can skyrocket your sales as well as develop relationships that will last a lifetime. Dignitas Digital is a full-scale digital agency in Philadelphia that provides agile and scalable value to over 100 customers on four continents. Get in touch for an effective marketing strategy today!