Making sure your company’s emails are in-line with the latest GDPR regulations is something you should be thinking a lot about in 2020. Even though these new rules were put in place almost two years ago, many companies are still working on understanding what you can and can’t do in this new regulated world.
While there are tons of content out there that will explain every word of the new GDPR laws, it’s important to not get in over your head right when you’re first getting introduced to it. If you want to read the official GDPR PDF, you can, but it can be overwhelming and intimidating to many people who are just learning about it.
Below are a few points to read through as you begin your journey into GDPR and what it entails:
| What is GDPR?
General Data Protection Regulation (what is more commonly referred to as GDPR) is a plan put in place by the European Commission that serves as a data protection plan for online inhabitants.
As the rise of the digital age began to take over, it became evident that security measures had to be put in place, and the European Commission began work on the regulations that are now referred to as GDPR.
This new plan gives online users around the world more control over their online data and privacy. While created and adopted in Europe, the impact of these regulations goes much further and is applicable around the world.
As more businesses use the Internet to gain clients and make money, new rules had to be put in place to protect the users who are targetted and end up sharing personal information with these companies.
These new methods put in place with GDPR help protect your private information, keep you secure, and make sure everything is accounted for.
| GDPR Compliance
GDPR compliance means that you (and your company) are following the new General Data Protection Regulation rules set in place.
As a business, you have to ensure that you are protecting all of the personal information you collect, including:
- Email Addresses
- Telephone Numbers
- Location Data
- IP Addresses
- Mobile Device IDs
- And more.
This information can easily change hands in our brand new world, so GDPR compliance means that you are doing your part to protect this information like it’s your own.
| What To Do?
Now that you have been introduced to GDPR and what it entails, it’s time for you to start thinking about what you should be doing and how to do it. The last thing you want is to break one of these new regulations and end up being penalized.
The first step is to make sure that you currently aren’t breaking these rules without even knowing it.
- Emailing people who have not agreed to receive them?
- Getting people’s private emails from someone who shouldn’t be sharing them?
- Continuously sending follow up emails to people who have not opted in as a recipient?
- Sharing the personal information of your contacts with other people and companies?
- Not including an opt-out button at the bottom of your emails?
If you are doing one or more of these things listed above, you are actively breaking the new regulations put in place almost two years ago and need to address it. If you continue to do this, you are knowingly breaking the rules and could receive a fine – or worse.
| Consider Using a Helpful Tool For Your Emails
With the introduction of new GDPR regulations, there have been many new helpful tools introduced to the public. Some of these new software can help you navigate GDPR and the regulations now in place.
Some encryption tools will help you send secure and compliant e-mail communication with companies or private individuals through a simple plug-in. Look into it today and do your due diligence ahead of time!