A lot of people are under the impression that Instagram success is a matter of rolling the dice. That’s really the simplest way I can summarize it.
Some people think that either you’re lucky or you’re not. Well, there’s actually a lot more you can do as far as your Instagram’s success chances goes.
Still, by making sure that all your ducks are in a row and it all lines up properly, it does increase your likelihood of success. Make sure you do all 4 things below.
Post Niche-Specific Photos
A lot of Instagram marketers fail because they don’t have a unified message. It’s as if they post one random photo after another.
Please understand that just because you have nice-looking photos, it doesn’t necessarily mean that you will attract a following. If you look at any random sampling of Instagram accounts, you would agree that the vast majority of them are able to post a nice photo every once in a while.
At the end of the day, it’s not how awesome your photos are per se. Instead, Instagram followers are looking for accounts that are consistent in terms of their subject matter coverage.
For example, I love expensive watches from Europe. This is why I’m drawn to certain luxury watch Instagram accounts. I follow them and I’m never disappointed. They are very consistent in terms of the content that they post.
If you want a laser-targeted and ever-loyal following, you should do the same. This means stick to a niche and never deviate from it.
Niche-specificity, as far as your photo content goes, can definitely go a long way in helping you establish a distinct and authoritative brand. This is one of the most important concepts you need to wrap your mind around if you ever hope to get more likes on Instagram.
Post Reverse Engineered High Quality Photos
I’ve got some bad news. It doesn’t matter how hot you think your niche is. It definitely doesn’t matter how new or revolutionary or earth-shattering your niche is. Chances are, somebody has already beaten you to the punch.
Instead of looking at this as some sort of demotivating and discouraging news, look at it for what it is. It’s good news.
Why? Whenever you’re first at doing something, you’re going to be the first at learning hard lessons in that activity. Instagram is no exception. Since there are already other accounts trying to do what you’re doing, learn from them.
Pay close attention to their photos. Can you tell which is a high-quality photo and which one has areas for improvement?
Once you develop an eye for this, reverse engineer your competitors. Build on their strengths and avoid their weaknesses. This is a sure-fire way of attracting the right following.
At the very least, you stand apart from your competitors. You will always come through with better content. This is one of the best ways to get more likes on Instagram.
Target Niche-Specific and Narrow Hashtags
As you probably already know, people find content on Instagram primarily through hashtags. In fact, a lot of Instagram accounts pepper their posts with a wide range of hashtags. Many of these hashtags don’t even look remotely related to the photos they’re tagging.
This is a sad mistake. Seriously. You have to be as niche-specific with your hashtags as possible.
Sure, there are many popular hashtags out there that people routinely spam because they’re looking for raw traffic. But let me tell you, if you’re looking to build a serious and solid brand on Instagram, you need to be as niche-specific as possible as far as your hashtag choices go.
Why does this matter? Well, with Instagram, more does not necessarily mean better. If you are able to develop a solid laser-targeted albeit small following, your commercial value actually goes up.
If a sponsor in your industry is assured that only people looking for their particular niche product follow you, they are more likely to sponsor you. That’s the bottom line.
This is why it’s really important to be as niche-specific and narrow as possible when tagging your photos. This increases the likelihood that only people who are serious about that niche would find you and follow you.
Buy Engagement for Social Proof
Once you have followed the 3 tips above, the next step is to get more likes on Instagram by exploiting the very basic human weakness for social proof.
Let’s get real here. All of us are busy. All of us have better things to do. This is why, when presented with new content, we’re looking for some sort of indication that that piece of content is worth our time and bother.
What is the first thing that we look at? Well, we look at how many people viewed that piece of social content. That’s the bottom line.
Imagine yourself at YouTube and you see a new video that was recommended to you by YouTube’s recommendation engine. Imagine your surprise if there’s only 100 views to that video. Would you view that video?
Probably not. Why? At the back of your head your subconscious is telling you, “If only 100 people viewed this, it’s probably not worth viewing.”
It doesn’t matter how awesome the thumbnail is. It doesn’t matter how descriptive and attractive the video’s headline may be. At the back of your head, you equate low viewership with low quality.
The same applies with Instagram content. You get around this by buying social proof. By buying Instagram likes or Instagram video views, you remove the subconscious objection your potential followers may have.
Keep the 4 tips above in mind if you are serious about trying to get more likes on Instagram. It is a long-term commitment, but if you know what you’re doing and you’re willing to experiment, Instagram marketing can be one of the most lucrative things you could ever do.