One of the best seasons for sales is during the holidays when everyone is in festive spirits and looking for more gifts and services to avail for their loved ones! Though they may bring a ton of competition, it means more opportunities to make sales and create more revenue. And because it’s a special time for almost everyone worldwide, it’s time to amp up your marketing strategies, matching to that of the holiday season.
But how can you begin improving your marketing strategies and make it in line for the holiday season? If you want to have the most successful numbers for your holidays yet, read on! I’ll show you the five innovative and successful holiday marketing strategies.
You’ve probably seen eye-catching advertisements or newsletters relating to the specific holidays and events of the year. These aren’t only attractive to the customer, but it also increases engagement as well! If you want to get in on these strategies for better revenue, try out any of these tips:
- Offer Gift Suggestions and Say Thank You In Advance
I’m sure you’re familiar with frantic and last-minute Christmas shopping, and it will never stop as the years go by. Because of how frantic shopping can get during this time, it’s time to go easier on your clients and potential customers. Send email campaigns with your best products, using them as gift ideas basing on what your customer wants.
As much as possible, offer unique suggestions or bundles which makes a great gift for their loved ones (or themselves!)?
It’s also best to say thank you in advance, sending loyal customers heart-warming holiday cards for the season. It has them feel appreciated and loved, keeping your business in mind when shopping for their close friends and family.
- Focus on Customer Loyalty and Nostalgia
While it’s important to attract new customers, don’t forget all about your loyal customers throughout the year as well! Remember, repeat customers are responsible for most of your sales, so it’s best to stay connected with them for the long run.
With that being said, I recommend that you offer special gifts and exclusive promos to your best customers, like discounts or handwritten cards. Not only does this attract attention, but it also shows you care.
Also, because the holidays are all about childhood memories and beautiful times form the past, tap into the holiday nostalgia! From old-style fonts to nostalgic photos, these can be used as templates and designs to keep up with the amazing holiday spirit.
- Make The Most Out Of People’s Mobile Phones
Mobile marketing has increased throughout the years, and it only keeps going from here on out! Sales were made by the billions in just the mobile phone, and for the first time, it’s expected that it would exceed desktop sales. So not only should you cater to desktop users, but mobile customers as well.
To do this, create the mobile-friendly marketing campaigns, from the readable newsletters and layouts. Also, make sure that your website and stores are optimized for mobile phones and smaller screens. This will make user experience even better, especially given the fact that more people use mobile phones to surf and shop online compared to PCs today.
- Offer Great Discounts and Free Shipping
Why not give all your customers an early holiday gift and encourage them to choose your business? Determine what kinds of discounts you want to offer, strategizing the next holiday promos that benefit both you and the consumer. With savvy shoppers who hunt for discounts and promos today, provide only the best compared to your competition!
You could offer one huge discount or small yet significant short-term promos that change throughout the week. Besides this, I also suggest that you offer free shipping, one of the best offers businesses would give out. It has people more encouraged to purchase from you, making their shopping much quicker and less of a hassle.
- Try Video Marketing and Use Your Holiday Spirit!
Video marketing is now becoming a popular marketing strategy, which allows you to market your products and your brand. From behind-the-scenes videos down to engaging content about the brands they love, it shows the human face of the company, tapping into everyone’s hearts. It’s perfect for the holiday season!
Begin creating ideas for the next holiday-related video, may it be sharing favorite holiday memories, or letting customers see what your brand’s plans are during the holiday season.
After all, people want to get into the holiday spirit as well, not just look for brands that offer good gifts! So update not only your video marketing strategies but your entire design and make it ready for the holidays.
Wrapping It Up
There are so many opportunities to take advantage of during any holiday, like Valentine’s Day marketing or even Christmas! With these big-ticket seasons coming your way, it’s time to create better strategies related to it to entice customers to choose you. With the right marketing strategies, you can increase your revenue and make it higher than ever before, only continuing to grow as you go!
Hopefully, this article on the five innovative and successful holiday marketing strategies helped you out. So don’t wait any longer and look into any of these strategies now.
If you have any questions or want to share your tips and experiences on creating strategies this holiday season, then comment below. Your thoughts are much appreciated.