ASUSTOR Inc. today announced the appointment of SPECTRA for North India Distribution. The agreement includes distribution of the 17 NAS ranges catering from Home/SOHO/SMB to SME & Enterprises. Under the agreement SPECTRA will be distributing ASUSTOR NAS devices in North India region and will also be the primary contact for after sale support if any in the covered regions. This appointment clearly indicates company’s commitment to introduce quality driven, diverse line of products in the market to meet the growing demands of consumers or SMBs at competitive prices.
“This tie-up will benefit the end customers who will be getting easy access to a rich bouquet of innovative products that ASUSTOR offers. We are confident that SPECTRA’s expertise & proven success record will help us capitalize on local businesses around the region. We are very pleased to announce this mutually beneficial association with SPECTRA and look forward for long-term,” said Ripunjoy Gogoi, Director Sales – India & SAARC at Asustor Inc.
Harbir Ghai, MD at Spectra India said: “We are confident that this partnership will enable us to provide the best in class ASUSTOR NAS products to our customers and take the customer experience to the next level. With SPECTRA’s widespread network we will help ASUSTOR reach out to much larger consumer base and offer comprehensive solutions. I am pretty sure that the top quality products from ASUSTOR will prove to be a successful addition to our portfolio of products.”
With this announcement, ASUSTOR is set on restructuring its distribution strategy in India. The company plans to expand the business and penetrate market even further banking on the SPECTRA’s well-spread network in more than 60 locations across North India and serving over 100+ channel partners.